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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MLB

Learning From Yourself, And From Others Around You…The Latest Podcast Snippets

January 4, 2019 by Joe Favorito

Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months.  I and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with a solid …

Read moreLearning From Yourself, And From Others Around You…The Latest Podcast Snippets

Startups And Storytelling: More Lessons Learned From Our Podcasts

January 2, 2019 by Joe Favorito

We start the year reviewing more of our Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months.  I and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with …

Read moreStartups And Storytelling: More Lessons Learned From Our Podcasts

Gambling, The Athlete As Brand, Disruption, And Colleges..More Highlights From Our Podcasts…

December 27, 2018 by Joe Favorito

Another trio of good guests  on  the Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months.  Myself and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with a …

Read moreGambling, The Athlete As Brand, Disruption, And Colleges..More Highlights From Our Podcasts…

Learning Sports Business On The CUSP; some summaries from recent podcasts…

December 26, 2018 by Joe Favorito

As we get to year end, we wanted to take a look back at some of the amazing guests we have had on the Columbia University Sports Podcast (the CUSP Show) that we have had in recent weeks. Myself and my cohost Tom Richardson just passed our two year anniversary hosting the show from various …

Read moreLearning Sports Business On The CUSP; some summaries from recent podcasts…

NBA Looks South For Growth…

December 18, 2018 by Joe Favorito

The following originally ran on Portada… The idea of “honoring Latino culture” in professional sports has come a long way from slapping Los on a jersey and bringing in a Mariachi band. While many teams still struggle to figure out exactly how to engage and bring in brands, or as one executive said, identify what exactly …

Read moreNBA Looks South For Growth…

The Magazine Rack Still Holds Value…

November 26, 2018 by Joe Favorito

There are an endless number of apps and services that will help you refine and bookmark reading for whatever topic or genre you want. Columbia University Director of Athletics Peter Piling just showed me Instapaper as a bookmarking tool, and many, myself included, feel that Twitter used right is really a great resource to track …

Read moreThe Magazine Rack Still Holds Value…

Taking YOUR Mental Health Seriously

November 18, 2018 by Joe Favorito

I was honored to have written this piece as the cover story for CoSIDA Magazine this month. The link is here… We’re the diggers, the storytellers, the listeners, the notetakers, the partners, the fixers; yet for all the work we do in a people business, the pressures we take on to help other people can …

Read moreTaking YOUR Mental Health Seriously

MILB Expands Its Reach…

November 17, 2018 by Joe Favorito

The following was written by colleague Jerry Milani and published on Portada…   As the Latino composition of professional baseball rosters—in both the majors and minors—grows, it makes sense for leagues and teams to celebrate the diversity in their players and fan bases. And as Minor League Baseball (@MiLB) continues to experience growth on the field …

Read moreMILB Expands Its Reach…

Movember Is Back With An Expanded Focus…

November 4, 2018 by Joe Favorito

It’s November, which in the fundraising world again means “Movember.” This year the global platform designed to raise awareness around men’s issues has a reboot with new partners (Bluestone, MasterCard, Joseph A. Bank/Men’s Warehouse) and expanded causes (mental health awareness). For those who don’t know… Originally launched in Australia, the theme for “Movember” is to …

Read moreMovember Is Back With An Expanded Focus…

Can Alex Cora Be a New Business Face for Baseball?

October 31, 2018 by Joe Favorito

The following originally ran in Portada Many times in the transient world of sports, the “face” of the franchise can become diluted. Players come and go, owners like to seize the stage, even logos and mascots can move in and out. However for the successful franchises, the head coach, or in the case of baseball, …

Read moreCan Alex Cora Be a New Business Face for Baseball?
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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