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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Maybe it’s because we have all become too politically correct, or maybe it’s because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …
Every year around this time MLB and MiLB roll out their season long promotion schedules; chock full of bobbleheads, gnomes, beach towels, caps and hundreds of others (Maury Brown had a good summary of MLB promos here). The overwhelming number are always geared towards families and kids, with the idea of getting the unit to …
It didn’t get a great amount of fanfare this week, but the NBA, as pointed out by my colleague Tom Richardson, took a bold first step on the content side this past week, starting to offer a micropayment plan of $.99 for fans who sign up for an account where they can opt in to …
The following was originally published by colleague Jerry Milani on Portada It’s about a four-hour drive across most of the state of Pennsylvania from Pittsburgh, where Roberto Clemente roamed the Forbes Field, and, briefly, the Three Rivers Stadium, right field, to Reading, current home of the Phillies’ AA affiliate, the Fightin Phils (@ReadingFightins). From …
The following originally ran on Portada Last weekend’s Society of American Baseball Research (@sabr) conference in Phoenix was largely about baseball by every way, shape, and form of numbers, but it also touched on a key point of growing the Latino fan base and the brand value of athletes in a way that had less …
When you spend five days in Las Vegas, you never know what you will find. My five days were probably not what most people would consider a typical “What Happens In Vegas, Stays In Vegas” experience. On the contrary what I found was the exporting of the Vegas experience to all forms of sports business …
The Following originally appeared in Portada oThere are few better comeback stories in sports and entertainment than the one of Alex Rodriguez. From banned baseball superstar to mega-businessman, entrepreneur, analyst, and now Yankees advisor, Rodriguez has risen from the ashes of what most thought would be a career lost and a brand squandered to be one …
This past weekend we had the glitz of NBA All Star Weekend, Daytona getting NASCAR started, the middle of the Olympics, even indoor tennis in New York. Baseball had its steady reporting of players but no games just yet right? Well. Not quite. There was baseball, a lot of baseball played this past weekend, as …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …
This past week the New York Times ran an extensive piece on the use of bots to build large twitter followings, and the amount of money paid by politicians, celebrities and athletes to become influencers in a space where brands look to size over substance. In the last few days big names such as Mark …