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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Broadcast ads are typically longer than 15 seconds, but as viewing shifts online, where people are skipping or blocking ads, advertisers and media companies have experimented with new ad formats and strategies. This has even come up more and more in live sports, which for years many saw as DVR proof. However now as we …
There continues to be such hype and talk in sports, team sports in the US, about second screen usage, OTT, added content, driving engaged viewers to engage in conversations around the live event. However at the same time brands and networks are still tied to the ever shrinking and elusive rating as the benchmark for …
Sometimes it seems like the changes come first up north. In 2003 the Toronto Maple Leafs shocked the sports and media world by breaking news on their website first about the firing of a coach. The amount of coverage the team received by bypassing the traditional set off alarms across the media landscape. Alarms for …
When the NBA first announced they would go the patch route, there was a lot of speculation over the who and the what and the how on the program. Added value to big partners? Brands buying in on multiple teams? Maybe one national sponsor? Would anyone take the bait and at what price? As we …
The Winter Olympics have always been a challenge to draw attention in the run up to the games, and this year in the US, given the crowded marketplace and the fact that the Games are in South Korea, the buzz seems to be even less so thus far. Still early, but it is a little …
Teams are constantly on the lookout for added value that their fans really crave. Yes we love swag; bobbleheads and water bottles, tshirts and towels, and the quest for added enhancements has led to all kinds of improvements in stadium food as well, but how about an enhancement that goes way beyond the traditional. Sunday …
It’s corn maze season again, so sports marketers get moving. It used to be a simple act of passage for families every fall. A local farm would carve a simple maze into its now depleted cornfield and charge a few bucks for kids to roam around for a few hours, then have some cider and …
It has been another interesting few weeks of attending events learning and listening between all the day to day activity. Through all that there were some great tidbits to share from the bigger successful minds that wandered in and out of meetings, media events and get togethers…Here’s some of the best to ponder on the …
Last week we attended the Sports Marketing track on Marketing to the Latino audience at Portada in New York City. While the diversity in the half day event was impressive, as well as many of the new faces, what came across clearly is both the opportunity and the challenge of marketing to a multicultural Latino …
We should all be about learning as much as we can in the limited free time we have, and along with that comes the value of listening and experiencing some traditional ideas through the prism of new voices. With that in mind, we had a whirlwind week of micro events that touched on sports business …