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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Complex World, Simple Acts and Actions…Play Ball Weekend Arrives

June 9, 2024 by Joe Favorito

Last month I read an amazing piece in the New York Times by Jessica Shattuck, about of all things, playing catch, and how this simplest f acts connected her with her son in times when there was sometimes a void between them, She was not a helicopter parent or a sports fanatic, she didn’t know …

Read moreComplex World, Simple Acts and Actions…Play Ball Weekend Arrives

Why Not The Stretch Pitch?

June 5, 2024 by Joe Favorito

Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point orth revisiting as we get more intimate back on the field… A few years ago, colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies  were ready …

Read moreWhy Not The Stretch Pitch?

Oystercatchers, healthy numbers, and The Big Redhead…More Joy Found…

June 1, 2024 by Joe Favorito

“That’s all I want in life. Is more,” he told me three years ago. “More time. More life. More music. More games. More reading. More love. More everything. I’m the luckiest guy in the world.” There has been so much written and watched about the passing of Bill Walton this week I cannot do it …

Read moreOystercatchers, healthy numbers, and The Big Redhead…More Joy Found…

The Business of Sport in Africa, Getting the Scoop on AI, and Storytelling In Books and Broadcast. Three Good Listens…

May 21, 2024 by Joe Favorito

Where else can you find talk about broadcast storytelling, debates on the best moments in the history of New York sports, the business of sports in Africa, and yes even the proliferation of AI in media all in one place. That’s what we have in the latest episodes of our podcast. Some good Memorial Day …

Read moreThe Business of Sport in Africa, Getting the Scoop on AI, and Storytelling In Books and Broadcast. Three Good Listens…

The Value Of Alumni Programs, And Institutional Knowledge, Is More Important Than Ever…

May 11, 2024 by Joe Favorito

It sounds silly or self-evident but the value in connecting past to future fandom lies in those who have worn the uniform, or walked the sidelines, even for a few moments. Regardless of the score, or the record with few exceptions either on the pro or college side, the value of connecting to alumni as …

Read moreThe Value Of Alumni Programs, And Institutional Knowledge, Is More Important Than Ever…

Protests Show The Value of ‘Student Journalism.’ A Best Practice Sports Should Cultivate More…

May 10, 2024 by Joe Favorito

I have always been fixated and intrigued by the power of media on college campuses, and how it is undervalued often, especially when it comes to sports. Professional teams, even many colleges, put their own local voices in a place where they as judged as “students”  vs. media, when the reality of today is that …

Read moreProtests Show The Value of ‘Student Journalism.’ A Best Practice Sports Should Cultivate More…

The Beekeeper, The Big Pitcher and the Everyman Coach…Reminders of the Value And Immediacy of Storytelling…

May 5, 2024 by Joe Favorito

It’s not often you think of a beekeeper, an oversized athlete and an accomplished but grumpled NBA head coach in the same vein, but we do today. Why? They exemplify the storytelling of sports, two of them embody what smart, quick storytelling in the moment can do, and the third reminds us of the value …

Read moreThe Beekeeper, The Big Pitcher and the Everyman Coach…Reminders of the Value And Immediacy of Storytelling…

Worthwhile Promos; Pens Paint The Ice, Mets Have A Senior Moment…

April 28, 2024 by Joe Favorito

It’s always nice to see the little things that get done in storytelling that are worth emulating. Two from this week. Penguins paint the ice. Simple one, especially when you have a paint company…PPG…as your arena sponsor. For the second year in a row, the Pittsburgh Penguins allowed season ticketholders   onto the ice to paint …

Read moreWorthwhile Promos; Pens Paint The Ice, Mets Have A Senior Moment…

Socks As The New Tie, Idea Jars, Graffiti Artists and The Spruce Goose…Learnings From Three Days In LA.

April 20, 2024 by Joe Favorito

While the nexus of going to Los Angeles this week was for the CAA World Congress of Sport, the reality…one which I am continuing to realize is a sad reality…is that the real learnings occur far away from the stage for the most part. What the value is resides well outside the room with the …

Read moreSocks As The New Tie, Idea Jars, Graffiti Artists and The Spruce Goose…Learnings From Three Days In LA.

Two Simple Ones…Cracker Jacks and High Fives…Show What Easy And Actionable Storytelling Can Be…

April 10, 2024 by Joe Favorito

The simple things are usually the best activated, and we wanted to point out two tied to the great game of baseball. First was the story this week that Cracker Jack was teaming with Hall of Famer Dave Winfield and the National Baseball Hall of Fame to rekindle the value of the product we remember …

Read moreTwo Simple Ones…Cracker Jacks and High Fives…Show What Easy And Actionable Storytelling Can Be…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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