JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week as hundreds of New York City Cabs lined up to receive some of the 61,000 people attending the US Open and another 30,000 at CitiField on a hot Tuesday night in New York, it became apparent that a new category will be opening up in the coming months for those in the …
We are in a world where traditional publishing is becoming more and more of a dinosaur. However for some brands, strong ones with deep followings that may skew a bit older, the old hard copy of a book or a magazine is still going strong. One example is Yankees Magazine, a 300 hundred plus page …
They are two iconic brands that transcend almost every barrier and they have been linked together to create memories through legendary song for decades. That’s why it makes great sense that Monday, on what would have been his 100th birthday, the New York Yankees and their fans will honor “The Chairman of The Board,” Francis …
With all the sites on the web today clamoring for a voice, as well as traffic, it can be tough to find a niche that can break through. However two Ivy League grads have created a platform built around unique analytics and storytelling that is gaining solid traction, views and attention. Meet The Sports Quotient, …
Baseball commissioner Rob Manfred has made it clear since taking the reins that his focus, and maybe his legacy, is going to be tied to the future…namely the future players and consumers who could and should engage in baseball and all its traditions and experiences. It has been a growing issue for years that baseball, …
Several years ago I was sitting in the stands at the US Open during a rain delay with Doug Band, who was then President Bill Clinton’s Deputy Assistant. Doug was at the Open with POTUS that day, and as we waited for the courts to dry, we got to talking about the similarities between what …
For the most part fantasy sports…from season long to single day and micro games…are all about the stars of today, and building your roster. Every variation comes along with the same theme; do the homework, and win now, or play along with all the numbers and win down the road. Is there room for a …
The state of New Jersey is certainly not at a loss for quality minor league baseball entertainment. Affiliated teams like the Lakewood Blue Claws and the Trenton Thunder as well as the independent Atlantic League’s Camden Riversharks and Somerset Patriots are constantly on the top of the list for not just being innovative but for …
For all its innovation and brand creativity baseball has yet to have an official hot dog. We have our flashy national Chevrolet promotions, but the food most closely associated with the National Pastime, the hot dog, missed a beat on Thursday as the industry celebrated National Hot Dog Day. Now there is no shortage of …
It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day and Thursday has been grabbed by Nickelodeon for their Kids Choice Sports Awards. Thursday golf also …