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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The Cosmos were first in last spring, and now MLB joins President Obama as next in for the expansive effort growing between the United States and Cuba. Where will it go next? There are lots of possibilities from the largest to the grassroots. Much has been hyped and speculated about what role the opening of …
Sometimes it’s the simplest of ideas that work the best. One recent example, launched formally this spring, is Sox Lunch. Founder Kevin Phelan felt that there was no place for fans to get simple unfettered news in an email form, easily digestible, for his hometown Red Sox, and launched the platform to do so. A …
It is one thing to talk about wearables and their potential, it’s another to actually see the technology implemented in a game or a match and follow, albeit from a distance, in actual game play. On Saturday at Red Bull Arena, while so many colleagues were hearing from experts about the future at the trio …
In college athletics, elite stars aren’t staying for years to get their degrees for the most part. The best and the brightest are gone before their anticipated graduation day; some return, some do not. The successful coach? He or in some cases she, more than the transitory athlete (especially given the marketing scrutiny still being …
There is the old wives tale that certain things, like death, comes in threes. In reality it is probably only true because when you hear of someone you know or know of, passing away, your mind starts looking for ways to bring closure, and finding those other two, no matter how remote, helps to somehow …
It came and went again, nestled just after MLB pitchers and catchers reported, and just after NBA All-Star Weekend. The official start of college baseball season. The start of college is going by the boards without much of a flurry of activity. While most eastern teams will head to Florida and Arizona for short trips …
Guest post; Rick Liebling is an independent marketing consultant with more than 15 years of sports marketing experience. You can follow him on Twitter: @RickLiebling After many successful years in professional soccer, most recently as the Senior Vice President, Global Sponsorship for MLS / Soccer United Marketing, David Wright has traded his shin pads for …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …
Fashion Week is quickly coming upon us, so why not talk wearable tech and fashion in athletic apparel? University of Denver business school alum Jake Waxenberg is the Director of Brand Strategy for Athos, the next generation of smart clothing. The Del Mar, California native trained at IMG Soccer Academy and the Athletes Performance Institute …
Last fall, cricket legends Shane Warne and Sachin Tendulkar brought a group of elite former cricket players from around the globe to the United States for a Cricket All-Stars tour. They played in three massive baseball stadia (CitiField, Minute Maid Park and Dodgers Stadium) largely to crowds made up of passionate followers of the game …