JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sometimes it’s the smallest markets that are the most innovative, and in baseball the Milwaukee Brewers certainly fall into the category of smaller markets, bigger ideas for fans. For several years the club has created a cult following by creating scavenger hunts in the spring around the city for little gnomes looking like their beloved …
Independent League baseball has its challenges. Without the guiding hand, and finances of Major League Baseball, the clubs are subject more and more to a fickle economy and casual dollars that may or may not believe that “future stars” are unfolding before their eyes every night, as opposed to a host of never-beens who are …
How do you make hay with Sunflower seeds in a crowded market with limited money? Come up with a big idea and then pitch it as so. Good example? BIGS Sunflower Seeds. The privately held Colorado Company has stiff competition in the consumer marketplace, but they took a natural tie…baseball…and came up with a unique …
One of the opportunities and also one of the issues with social media is that the stream and the quest for information and access is never ending. The pipeline if you choose to use it, never really shuts off. So into that vacuum of information, especially for the consumer, comes the communications head in sport …
For the last few years men’s hygiene brands have used the sports space to lift awareness with a series of fun and engaging campaigns, the latest of which was their “Smelf” campaign starring All-Pro Wide receiver Greg Jennings for Old Spice. It was the next in a series of fun and irreverent campaigns that men’s …
Success is sometimes how you define it. If you look at the World Baseball Classic as a vehicle about American baseball and fandom, then you walk away from this year’s event scratching your head. Team USA, without the requisite stars, once again failed to reach the final round. So chalk up an L for the …
If you are a baseball fan living in the United States and watching or attending the World Baseball Classic, you may see an ad with former Red Sox Manager Bobby Valentine and others urging you to travel and explore the United States. Why would a company take out ads and preach to the converted you …
One of the interesting questions around the endless numbers crunching that takes place this time of year around baseball is what exactly, other than team player evaluation, fantasy play, and sports talk, is the real value for all of the statistical analysis. Teams need ways to properly analyze talent for sure, and the minutia that …
The Topps Company has had various fits and starts in its existence and now is trying to survive in a digital world where traditional sports car collecting is interesting but no longer essential for those who follow a team. The collectable card company one had a host of brands vying for attention, but today, while …
With every passing week the stakes for team ownership continue to rise. The casual dollar of the fan gets tighter, costs rise for everything from labor to player development, social media drives more and more interest but also more and more expectations and brands want to see more and more of an ROI for the …
