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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the interesting questions around the endless numbers crunching that takes place this time of year around baseball is what exactly, other than team player evaluation, fantasy play, and sports talk, is the real value for all of the statistical analysis. Teams need ways to properly analyze talent for sure, and the minutia that …
The Topps Company has had various fits and starts in its existence and now is trying to survive in a digital world where traditional sports car collecting is interesting but no longer essential for those who follow a team. The collectable card company one had a host of brands vying for attention, but today, while …
With every passing week the stakes for team ownership continue to rise. The casual dollar of the fan gets tighter, costs rise for everything from labor to player development, social media drives more and more interest but also more and more expectations and brands want to see more and more of an ROI for the …
At first the announcement of T-Mobile as the new Telecommunications partner for Major League Baseball may seem like just a mega-sponsorship deal for MLB in a coveted category. However it signals a growing but very slow in the in-game adaptation of technology effectively into Major League sports in North America, especially in baseball, a sport …
Wednesday the Baseball Hall of Fame held their annual event to announce which former stars were selected by The Baseball Writers of America. The result was no one. A combination of the first “class” of retired stars from the steroid era mixed with a split voye over deserving players like Craig Biggio and Jack Morris …
I still need to do some Christmas shopping…if you do to and happen to have to buy for a baseball fan, here are five unique ones that are not too late to get. Back to traditional sports biz tomorrow. Painted Glove Collectibles are one-of-a-kind Baseball Art on classic gloves featuring the game’s greats. Created by …
As you stuff the stockings or look for some last Hanukkah gifts, here are some suggested readings I enjoyed this year. It seems like there were less books for some reason, but more than enough good ones to pick up and enjoy, especially ones from great storytellers like Frank Deford and Mark Kriegel. These are …
Some Thanksgiving week thoughts, none of which are turkeys by any means Brew Crew Leaves it to the Fans: The Milwaukee Brewers have built a reputation for being fin and fan friendly with their promotions, from hiding gnomes around the state to getting Bernie Brewer to hit the slide in Miller Park. Now the Brew …
Some best practices and ideas for a weekend… Take A Base, Get A Taco: Taco Bell has been known to tie their partnerships with professional sports to some outlandish giveaways over the years, some of which they have had demand exceed supply. So this time out for the World Series they placed a bet on …
MLB’s Stand Up To Cancer Beyond Compare: Throughout the baseball postseason, the colorful and silent Stand Up To Cancer logo has appeared without great fanfare. It does not scream at the consumer, but in every ballpark during the playoffs there was the logo. For some, myself included, the logo was a surprise and may not …
