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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The final days of another playoff-less season for the New York Mets have gone pretty quietly. Except for the anticipation of R.A. Dickey winning 20 games and perhaps David Wright becoming the all-time team hits leader, the air left the CitiField balloon for the most part around the All-Star Game. Try as they will to …
As we near the Presidential election I keep waiting for President Obama or Governor Romney to invoke the name of R.A. Dickey as they search to find metaphors to engage casual voters in their narrative. They have used various platforms to gain support tied to sport…Olympics, NASCAR, hoops, golf, some baseball…but not yet the knuckleballing …
The Trenton Thunder have a great deal of intangibles in their favor. They are one of, if not the oldest current minor league team in the corridor between Washington and Boston, at least as far as affiliated teams go. Even better their affiliation is as the AA team for the New York Yankees, bringing all …
Tuesday night the sport of baseball gets what is perhaps the rarest of rare opportunities in a cluttered 24/7 sports and entertainment world…a night virtually free of competition to show off its best and its brightest. Maybe there is a little World TeamTennis, a dab of NBA Summer League and free agent movement, some minor …
If you ask many casual fans where “Baseballtown” is they may say St. Louis, Cooperstown, Williamsport, Chicago…but Reading, Pa? Correct. Reading, the home of the AA Reading Phillies, smartly grabbed the title in 2002, when a local boys and Girls Club presented the plan and the history of Reading in baseball lore to the late …
Minor League baseball is big business across North America, no question. There is probably no group of passionate people who understand the value of ROI and innovation more than minor league baseball executives and every night they find new ways to draw thousands to ballparks regardless of what goes on between the lines. The quality …
Twenty five years ago, July 1, 1987, I was in my office at SportsChannel in Woodbury, N.Y. (where I was Assistant Director for Marketing and Public Relations) with a group of people listening to a new venture in sport, all-sports radio. Just after 3:00, the signal at 1050 AM changed from WHN, a country station …
Some brief thoughts on good ideas from the past week… Is It Archery’s Time? A few months ago there was all this talk about how the world of archery could find its way into a brighter spotlight because of all the places the sport was popping up in popular culture. As we move towards London …
We pause from the normal talk of sports biz to remember one we lost… It seems like in the past year we have lost a good number of those “people behind the game.” Longtime writer and MLB scorekeeper Bill Shannon died in a fire last year, Red Sox PA announcer Carl Beane was killed in …
As Memorial Day is upon us here in the States, it is interesting to take a quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …
