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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MLB

Thoughts On College Uniform Madness…

September 18, 2011 by eastwin5

There was a time in the 1970’s when the Oakland A’s and the Pittsburgh Pirates sent that conservative baseball world spinning with a series out outlandish uniforms. The A’s would wear white Sunday and then switch between green and gold on various days, while the Pirates went back and forth between yellow, black and white. …

Read moreThoughts On College Uniform Madness…

Dodgers Go Social To Try And Make Some Chicken Salad…

September 2, 2011 by eastwin5

It has been a landmark year for the storied brand of the Los Angeles Dodgers, but not the way fans and officials probably hoped. The McCourt divorce trial, a vicious assault of a fan in the parking lot, financial troubles, dwindling attendance and a team that underperformed on the field have led to a tough …

Read moreDodgers Go Social To Try And Make Some Chicken Salad…

The Value of a Bronx Education….

August 24, 2011 by eastwin5

Ok I’m a bit biased, as I both graduated from and worked at my alma mater, Fordham University in The Bronx, New York. However a piece by the New York Post’s Justin Terranova last week pointed out how Fordham continues to churn out some of the most impactful voices in Fordham today, especially in the …

Read moreThe Value of a Bronx Education….

A “Little” Social Media Mix In Williamsport?

August 12, 2011 by eastwin5

We are all aware of the explosion, good and bad, of youth sports in America. Every family is scheduled, and too many families it seems are tied to this manic obsession with athletic success. One of, if not the biggest, youth sports event is just on the horizon, the Little League World Series. Little League …

Read moreA “Little” Social Media Mix In Williamsport?

A Giant Help With Space…

August 10, 2011 by eastwin5

The stadiums and arenas of today, from the newest minor league parks to those at the highest level, now are outfitted with all the trimmings to best maximize in game experience and, hopefully revenue. The suite business has probably suffered from the economy more than any other silo in sport, with more creative approaches going …

Read moreA Giant Help With Space…

USA Baseball Cleans The Closets, Grows Their Following…

July 28, 2011 by eastwin5

Sometimes a little clutter is the spark for innovation, and the folks at USA Baseball, the national governing body for the National Pastime, seem to have come up with new incentive for those late on their spring cleaning. USAB remains an undervalued resource for many in the lexicon of baseball, many times placed between the …

Read moreUSA Baseball Cleans The Closets, Grows Their Following…

Can The Lockout Mean The Possible Demise of the Media Guide?

July 26, 2011 by eastwin5

As the mad scramble begins in the NFL, one area that will have a scramble of its own will be media relations. The time-honored off season ritual of pulling together the printed media guide will go into overdrive as teams decide who and what will go in, and what will come out of what is …

Read moreCan The Lockout Mean The Possible Demise of the Media Guide?

Could The Spring Still Use Football?

July 24, 2011 by eastwin5

This coming week, as NFL returns to business, marks the 25th anniversary of the USFL’s demise and their $1 settlement victory over the NFL. For those old enough to remember or have seen the ESPN special, the USFL thrived not because it competed head to head with the NFL, it thrived because it attracted a …

Read moreCould The Spring Still Use Football?

How To Use The Quietest Day In Sports…

July 15, 2011 by eastwin5

An NBA lockout (no summer league), an NFL lockout (no workouts), no Olympic prep and no baseball made the quietest day on the North American sports calender…the day after the MLB All-Star game, even quieter than usual this year. What did that mean? A chance for other second tier sports…other events, to own a day …

Read moreHow To Use The Quietest Day In Sports…

When One Goes To The Big Screen, NASCAR Still Rules…

July 13, 2011 by eastwin5

Much will be made of Sony Pictures “Moneyball” this fall and how it ill help baseball as a brand, or how the upcoming Lionsgate film “Warrior” will lift the brand value and casual interest in Mixed Martial Arts, but at the end of the summer the sport which again will win the big screen battle …

Read moreWhen One Goes To The Big Screen, NASCAR Still Rules…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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