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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Much has been made of the bad weather that has wreaked havoc on the MLB schedule through the first six weeks of the season, and what can or can’t be done to adjust the schedule to make a difference in the future. While some wring their hands, others may see opportunity. For example the Tuesday …
For a while over the weekend it seemed like the “Bronx Zoo” days of the New York Yankees had returned, with a dash of 21st Century technology thrown in. The reeling Yanks had the Red Sox in town, a national TV game to play and were in the midst of their longest losing streak of …
So there it was with my copy of the Sports Business Journal this week, Red Bull’s new lifestyle magazine, Red Bulletin.. Lots of glossy photos (not one page without a Red Bull logo somewhere) and features of Red Bull sponsored events and athletes from around the globe. A great example in one publication of the …
The social landscape in sports across North America is growing exponentially every day. Teams, athletes, events, brands, media companies, are all scrambling to add followers, build alliances, grow traffic and scream louder than anyone else to draw critical mass for whatever reason, from selling tickets and growing brand loyalty to giving consumers the unfettered access …
The power of the people, now amplified through the avenues of social media. It has recently been the impetus in rallying support and eventually toppling governments in places like Egypt, and it has a profound effect in Algeria, Tunisia, China and Libya in influencing public opinion and creating a rallying point for those enterprising enough …