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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. We love talking with some of the digital disruptors and first adopters changing the furniture in the room for sports business, media and tech, and these three are a great example. You can …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 23, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …
While the talk about the next great revenue streams for teams and leagues continues to be focused on sports gambling, or how to make more noise with gaming and esports, the NBA announced the unlocking of a new cabinet this week which will have ancillary and immediate benefits for teams looking to expand dollars and …
An interesting thing happened on Thursday morning at the New York Athletic Club during the annual Cynopsys Sports Media Awards breakfast. Amongst the usual parade of media accolades…various entities in the FOX SPORTS world took home 12 winners on their own…there were two excitable tables who seemed to also be trading winners every few minutes …
The following originally ran on Portada There is no doubt that over almost a quarter century, Major League Soccer (@MLS) has built a North American brand that has elite status, proactive marketing, a young, engaged fan base and a diverse and growing ownership group that has put professional soccer not just on the map, but …
A few weeks ago at the CAA World Congress of Sport in Dana Point, California, a host of speakers were asked what they had their eye on for topics, and what will we be talking about a year from now. The answers for the most part were guarded and much of the same that is …
If you have spent any time around a locker room in New York in the past 40 years you knew who Robert Elkin was. Robert was a Zelig-like character, covering everything from boxing, where he once had a very unintentional and almost comical exchange with Mike Tyson during the boxer’s heyday, to high school track …
We are almost at April Fool’s Day, always a chance still for the most creative to casually try their luck at putting one over…in an era of #Fakenews, we will be on the look for some good ones, but here are some best practices in and around sports of years past. NASCAR driver Aric Almirola …
We live in a time of hiding behind emails or text messages, having “Facebook friends,” or “Twitter relationships,” yet the experience of sitting and talking with someone; or even randomly crossing paths with an old, or new, friend or colleague by getting out and about is invaluable. This past week, stops at the Big …
We know how global the sports landscape has become, and how the digital world has made connecting across worlds to be so much easier. Then you factor in the element of being able to build brand, storytell and merchandise success in a very cost efficient way, and suddenly a whole world of entrepreneurial opens up. …