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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Over the years I have become less of a saver of things, thanks, to my wife Laura. Going through and jettisoning “stuff,” physical and mental, is not just a way to create areas for new “stuff,” it serves as a thought starter for what’s important, and who and what you meet and experience along the …
The following originally ran on Portada by colleague Jerry Milani. We have seen the impact “The Beautiful Game” has on communities big and small, especially around World Cup this month. How can one create bigger initiatives tied to soccer, from the grassroots to the biggest stars, whether the Cup is glowing or not? That’s where …
The following originally appeared on Portada by colleague Ed Molina… With the 2018 World Cup in full swing, networks invested in broadcasting soccer league games are hoping that the country’s fascination in the quadrennial tournament draws in new fans to their league partners, despite the lack of participation by the United States men’s national team …
The following first appeared on Portada Make no mistake about it, Mexico is America’s Team, or at least the Team of the Americas, for the World Cup (@FIFAWorldCup). El Tri’s (@miseleccionmxEN) success was further cemented over the weekend by a 1-0 first match win over Germany in Group play, and the ongoing drama from Rafa Marquez …
The following summary of a recent CUSP Show podcast was compiled by Syracuse student Sam Birsdall, who is helping us this summer. In today’s day and age, the use of social media is key to any business or individual who wants to spread their messages to their audiences. One fast growing company founded …
“I’d like to think I’m going to be the best version of myself on the last day of my life. I will never stop being busy.” That quote from comedian Martin Short, as part of a great piece with friend and fellow funnyman Steve Martin on CBS Sunday this past weekend was a great way …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 26, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …
What makes a good promo these days, and how do things get done? We asked Steven Zuller, CEO of Franklin Group, a marketing solutions company he founded in 1988. Based in Brooklyn, NY. Franklin Group has been designing, printing and distributing innovative marketing materials and promotional products for a wide range of sports organizations and …
The following was also published on Portada… There were about 48 hours of angst for Panini’s Jason Howarth (@sportsmktgguy) when the U.S. Men’s National team was eliminated for World Cup contention by Trinidad and Tobago. “Then, we realized we needed to seize all the other opportunities we knew would exist in the U.S.,” he said. “After all …
We have often talked about the value of showing up to get things done. Hiding behind emails and texts can never be substituted for meeting someone and sharing ideas and information face to face, or with another old school idea, like a phone call if time and distance don’t work. Even in the socially crazed …