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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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The Olympics of Fandom; Thoughts On Fanatics Fest’s Great Experiment…

August 18, 2024 by Joe Favorito

Fanatics has built a business on being the go to place for fandom of all shapes and sizes, and there is no doubt they have become all things to their partners, their causes, and those looking for everything from merchandise to memorabilia. It’s not easy being everything to every fan, but they try. It is …

Read moreThe Olympics of Fandom; Thoughts On Fanatics Fest’s Great Experiment…

Lessons From The Road…Missouri and Kansas Style…

July 27, 2024 by Joe Favorito

It was a busy three days in and around Kansas and Missouri this past week, all without actually venturing into the heart of Kansas City, Missouri, which I am looking forward to on a later trip this fall. Still even with touching the fringes of KC, there were a ton of best practices and learnings, …

Read moreLessons From The Road…Missouri and Kansas Style…

Women’s Sports and The Collectable Space…Can the ’99ers Break The Ice?

July 13, 2024 by Joe Favorito

In just a weeks time the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, will make its stop in Cleveland this year, followed by FantaicsFest in New York in August. Both will be a treasure trove of stuff feeding into the growing market of collectables, and both are worth a …

Read moreWomen’s Sports and The Collectable Space…Can the ’99ers Break The Ice?

Understanding, Not Forcing, Culture…NBA2K League Retrenching Last Example of Missing On Gaming…

July 4, 2024 by Joe Favorito

Let’s get something straight. The business of gaming is booming. That does not mean the golden ring that has been chased around ‘esports’ per say. It means everything from Madden to FIFA to Wordle to console games on a global scale. Those who understand the business, scale appropriately, take the time to engage in the …

Read moreUnderstanding, Not Forcing, Culture…NBA2K League Retrenching Last Example of Missing On Gaming…

Bringing The Best Of What’s Here Over There, Now Vice Versa…

June 11, 2024 by Joe Favorito

This past Sunday a capacity crowd of over 35, 000 watched Cricket…on Long Island, while over 55K, the largest crowd for an MLB game this season, cheered until a ninth inning bases loaded double play ended a game between the Mets and the Phillies…in London. The two games almost on opposite sides of the world …

Read moreBringing The Best Of What’s Here Over There, Now Vice Versa…

Brand building, Media Attention And No One Loses…American Sports “Nonevents” Continue To Grow…

May 16, 2024 by Joe Favorito

The powers that be had to find dates and locations for the upcoming Presidential debates, ones that will draw the curious and the dedicated to see what to octogenarian candidates will fire back and forth across the stage. The date for the first one? June 27. The conflict that could draw eyeball away? The recently …

Read moreBrand building, Media Attention And No One Loses…American Sports “Nonevents” Continue To Grow…

The Value Of Alumni Programs, And Institutional Knowledge, Is More Important Than Ever…

May 11, 2024 by Joe Favorito

It sounds silly or self-evident but the value in connecting past to future fandom lies in those who have worn the uniform, or walked the sidelines, even for a few moments. Regardless of the score, or the record with few exceptions either on the pro or college side, the value of connecting to alumni as …

Read moreThe Value Of Alumni Programs, And Institutional Knowledge, Is More Important Than Ever…

Next Step of Growth…Not Men’s Sports or Women’s Sports…Just Great Stories.

January 27, 2024 by Joe Favorito

“We are tapping into a narrative that doesn’t involve gender.”  Colie Edison,   Chief Growth Officer at the WNBA Amen. There is so much anecdotal and factual evidence of the growth of sports played by women…the Caitlin Clark  phenomenon with Iowa, large scale numbers in record for soccer, volleyball and now women’s hockey, attendance and ratings …

Read moreNext Step of Growth…Not Men’s Sports or Women’s Sports…Just Great Stories.

Monday Miscellany: Weaponizing The Media, Paperless Press Boxes, and Being Mistaken For A Star’s Dad…

November 14, 2023 by Joe Favorito

A busy few days in San Diego for NWSL Championship…some thoughts and observations form the road… NIKE with a submission as stunt. It’s a great play for a partner looking to draw some ancillary buzz…with no downside. Nike last week “announced” they were submitting the NWSL in the “Best Drama” category for the Golden Globe …

Read moreMonday Miscellany: Weaponizing The Media, Paperless Press Boxes, and Being Mistaken For A Star’s Dad…

Someday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…

November 11, 2023 by Joe Favorito

There are lots and lots of buzz…and business being done around “women’s sports” as we probably all know. Comments like “arrival,” “movement not moment,” “get on board” are bandied about time and again. Yet for all the enthusiasm there is still the whispering that certain teams and leagues are still in their relative infancy compared …

Read moreSomeday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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