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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MLS

Tough Time Of Year To Engage, But Athletes, Leagues, Trying To Make “Earth Day” Every Day…

April 23, 2023 by Joe Favorito

It is a really crowded time of year in our business, what with MLS and NWSL a month into their seasons, The Stanley Cup and NBA Playoffs in high gear, MLB coming into the end of month one, the NFL Draft and all its prep, heck even the USFL and the XFL are head to …

Read moreTough Time Of Year To Engage, But Athletes, Leagues, Trying To Make “Earth Day” Every Day…

Sweet Streams Are Made of This for Growing Fandom…

April 13, 2023 by Joe Favorito

Most sports are taking advantage of the move away from traditional viewing and the growth of streaming, according SBRnet’s annual study of sports fans. The NHL and MLS have seen the biggest percentage lift in streaming since 2019, but every major sport has benefitted from this change in fan sports viewing habits.  The Top of the Streaming …

Read moreSweet Streams Are Made of This for Growing Fandom…

“Follow The Character,” “Long Term Greedy,” “Data and Storytelling”…Lessons From “Early March” Madness…

March 13, 2023 by Joe Favorito

“Curiosity is more important than intelligence.” It was that quote from MIT Sloan that has stuck with me as I looked back on a grand few weeks up and down the Northeast Corridor from Washington to Philly to New York to Boston and back. It was a wonderful few weeks of our own form of …

Read more“Follow The Character,” “Long Term Greedy,” “Data and Storytelling”…Lessons From “Early March” Madness…

We Again Asked Colleagues For Who We Should Know…We Got 168 Responses, NONE of Which Were The Same…

February 16, 2023 by Joe Favorito

OK this project is a bear…but it’s a loveable one, like Winnie The Pooh or Yogi…so I decided again to take it on. The response last January was so strong…here again is last’s years which has had over 2 million views…that I thought about doing it quarterly or biannually, but time never allowed. Best to …

Read moreWe Again Asked Colleagues For Who We Should Know…We Got 168 Responses, NONE of Which Were The Same…

Grace, Charm, Humility…Lessons From Pele’ (And A Story As Well)

December 31, 2022 by Joe Favorito

Everyone it seemed had a Pele’ story. Mine was quite random, and since it was just before great cell cameras I don’t have a picture of it, but I have a great mental image, and it’s a story I tell all the time. It was early December of 2007, and the New Jersey Ironmen, playing …

Read moreGrace, Charm, Humility…Lessons From Pele’ (And A Story As Well)

Early Fall Listens…Entrepreneurship and Sustainability In Sports…

September 23, 2022 by Joe Favorito

As fall rolls in, our summer intern Noah Zaret keeps hammering out our podcast notes, this week featuring to recent and very timely ones; one of the growing value of entrepreneurship in the sports space, the other on the expanding world of sustainability. You can hear all our podcasts here as well. Jennifer Rottenberg On …

Read moreEarly Fall Listens…Entrepreneurship and Sustainability In Sports…

Three Amazing Women, Three Good August Listens…

August 13, 2022 by Joe Favorito

Our student from Elon University, Noah Zaret, continues to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. This time we talk to three amazing Young women making a difference in the industry from various parts of the globe. Morgan Randolph gives us her experience …

Read moreThree Amazing Women, Three Good August Listens…

Olympics, WNBA, MLS and “Banana Ball”…More Summer Listens…

July 16, 2022 by Joe Favorito

Our student from Elon University, Noah Zaret, continues to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. This time we talk Olympics, women’s sports and India with Neha Aggarwal, the business of the WNBA, MLS and more with Amy Scheer, and the Savannah Bananas …

Read moreOlympics, WNBA, MLS and “Banana Ball”…More Summer Listens…

More Good Summer Listening, From NFT’s to the NFL…

July 6, 2022 by Joe Favorito

We are lucky to have a student from Elon University, Noah Zaret, working with us this summer. We have asked Noah to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. This time we selected three hot takes…NFT’s, global soccer and the marketing of the …

Read moreMore Good Summer Listening, From NFT’s to the NFL…

SNY Opens A Door…When Can We Stream “Booth Cam”?

May 7, 2022 by Joe Favorito

They are some of the most identifiable voices in sport anywhere in the world, those men and women who literally call the games. All have their own style, personality and in many cases identifiable emotions and signature calls and phrases. Yet until this past Thursday, even having been in some of those booths, I never …

Read moreSNY Opens A Door…When Can We Stream “Booth Cam”?
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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