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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane …
As we head toward the re-start of the restarts of the NBA and the NHL, deeper into the chasm of college basketball and look ahead to MLB and MLS and so many other sports keep on keeping on in the first half of 2021, the question of dollar flow, especially with few or limited fans …
“In my experience, each failure contains the seeds of your next success if you are willing to learn from it.” the late Paul Allen In a year of profound loss on so many levels like this one, I always think we can learn so much for where our journey will take us next, and that’s …
Another in the series of posts for MVP Index we have been helping with… If you had a crystal ball attuned to sports sponsorship growth and innovation at the start of the third decade of the 21st Century, what would that ball have told you five years ago, or even two years ago, or even …
We have seen so much activity from teams and leagues and athletes regarding getting out the vote for the coming election, and the messages continue to grow as we head toward November. On October 1, the Brooklyn Nets even took to the streets, literally, with a double decker bus encouraging people to both register for …
Next in the series of thought pieces we have worked on for MVP Index While the return to play has brought us a Sports equinox times six in September, with something for any fan from cornhole to NASCAR, the WNBA to the PBR, the NFL to the NBA Finals to college football, the sad reality …
So who do you believe? A few weeks ago, an ESPN related independent poll showed that 71 percent of fans were in favor of athletes taking a stand on social justice issues. This week a poll by Gallup conducted over the last year claims that sports in general, largely driven by athlete activism, has plummeted. …
Live sound, on field audio, manufactured tracks. We have seen, and heard, or not heard them all as return to play without fans keeps evolving around the world. Leave it to a 20 year old to come up with another growing option. HearMeCheer is an audio broadcast app that collects live fan noise and streams …
As the growing number of Miami Marlins tested positive for COVID 19 on Monday, the social media world went into a tizzy…MLB is on the brink of collapse, sports shouldn’t have come back, let’s send them to a bubble, the NFL is in trouble, the integrity of the game is at stake, and on and …
In the midst of his stellar “Love Letter to Baseball” Saturday night on YES Network, Jack Curry touched on something that is another example of a potential lesson learned in fan interest and engagement that will continue to play out into the future as teams, leagues, and brands reimagine what, how and when fans can …