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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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A Quarter Unlike Any Other: Regrouping At Halftime For The Second Half Adjustment…

July 1, 2020 by Joe Favorito

To use the cliché of a longtime coaching friend, the second quarter is usually one of adjustment before you regroup, reassess and take a breath at halftime. For most people the real life second quarter of 2020 was unlike no other, and as we hit halftime of the year and move into the third quarter, …

Read moreA Quarter Unlike Any Other: Regrouping At Halftime For The Second Half Adjustment…

Playing The Mask Game…

June 26, 2020 by Joe Favorito

So much of the continued escalation of COVID is focused, and it seems rightfully so, on the issue of wearing a mask or not. As someone who has lost one friend to this disease, and came damn near close to losing another one, the simple issue of putting on a mask seems pretty simple. I …

Read morePlaying The Mask Game…

Foley’s, Shaun Clancy And The ROI You Can’t Measure Always In Numbers…

May 30, 2020 by Joe Favorito

Growing up my first real adult, or semi-adult, “bar home” was Runyons on 52nd street just off of Second Avenue. At Fordham we were lucky enough to be the last class where the drinking age was 18, and somehow we found our way over the years into the storied saloon to listen to everyone from …

Read moreFoley’s, Shaun Clancy And The ROI You Can’t Measure Always In Numbers…

Gray Areas, Yellow Lights And the Importance Of Staying Relevant

May 23, 2020 by Joe Favorito

While it is great the sports, especially team sports, is making the slow turn back to relevance in the Pandemic stricken world, it is still important to note and realize that the world that emerges in sports business on the other side of this for some time will be different. “We are going to be …

Read moreGray Areas, Yellow Lights And the Importance Of Staying Relevant

Lessons From The Field, Part 4

May 16, 2020 by Joe Favorito

Here is the fourth in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and then went to David Higdon of Riot Games, Dee Kundra of FC Bayern Munich, Mike Altieri …

Read moreLessons From The Field, Part 4

“Accelerating The Inevitable:” Seven Things To Watch In The Reimagined Fan Experience

May 7, 2020 by Joe Favorito

As we look ahead to what the world, especially the business of sports, is going to look like, it is interesting to talk, or Zoom, with so many colleagues and listen to what opportunity lies ahead that did not exist even on March 12. One is a new position that has arisen for job seekers, …

Read more“Accelerating The Inevitable:” Seven Things To Watch In The Reimagined Fan Experience

Lessons From Those In the Field, Part 2

April 24, 2020 by Joe Favorito

Here is the second in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and now spread out to other s areas; esports, the NHL, Bundesliga and the NBA. We thank …

Read moreLessons From Those In the Field, Part 2

Improving The Athlete Experience When The Games Resume…

April 16, 2020 by Joe Favorito

We are all resigned to when we do come out of the current situation, the business of sports will not be what it was before March 12 for some time. We have seen the images that foreshadow what we will see in North America being played on the diamonds of South Korea and Taiwan, and …

Read moreImproving The Athlete Experience When The Games Resume…

Out Of The Ashes A New Job Category: Director Of Fan Confidence

April 10, 2020 by Joe Favorito

One of the best things about the consulting world is the ability to listen and learn from people with varied points of view and interests from around the world. It gives you a different perspective, and especially since we cross paths with so many young people, it can on occasion give a little glimpse into …

Read moreOut Of The Ashes A New Job Category: Director Of Fan Confidence

WrestleMania and the XFL: Lessons Learned for Sport “New Normal”

April 5, 2020 by Joe Favorito

This should have been a landmark weekend for all those around the various ventures Vince McMahon oversees; the XFL, now with warmer weather coming, new faces established, media partners engaged and innovation in game presentation rising, would continue to see an uptick as March Madness came to an end, while thousands would have filled Raymond …

Read moreWrestleMania and the XFL: Lessons Learned for Sport “New Normal”
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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