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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following also appeared in The Daily Payoff It was a great opening day for baseball and even a better day for Harlem RBI, as Goldman Sachs COO Gary Cohen won the Bloomberg Bracket Challenge, the media company’s winner-take-all charity March Madness event. Thirty-six leaders from top corporations and financial institutions each pledged $10,000 …
The following ran on New Jersey Newsroom on Friday as well… It hasn’t been the easiest of winters for the owners of the New Jersey Devils and the Philadelphia 76ers, at least on the court and the ice. The Sixers have spent the season dumping salaries, name players and expectations in exchange for a run …
With the big dollars pouring into college athletics and the brands investing the dollars looking for more ROI, Universities are on the constant look for new integration platforms that are both effective and fall within the constraints of engagement with student-athletes, especially in sports away from football and basketball. One smart and simple added value …
Last year we raised the question of when a someone in the financial services or insurance space would grab a trade day promotion, either with a league or a broadcaster, for the NBA and/or MLB trading deadline. According to Darren Heitner at Forbes, Fidelity Investments has come to the table with ESPN to sponsor #TradeTalk …
It used to be such a huge part of a league sponsorship because frankly, the players really need and used the cars. However now the ritual of handing the Super Bowl, MLB, NHL or NBA MVP a set of keys to a car he may never drive is much more about the final exposure for …
For the last several years the NFL Network and NFL Films have built “A Football Life” as their signature anthology series. From former players to coaches, owners and even teams, “A Football Life” tells the stories of some of the greatest, and most unique and sometimes tragic, personalities in the history of the NFL, all …
This past fall Columbia University garnered a slew of coverage for its football team; not the coverage you would want usually as the Lions again slogged to a winless season in the ever-improving Ivy League, but the noise around the program in a major media market showed that there was more than a heartbeat for …
Much has been hyped and speculated about what role the opening of Cuba will have in American, and global business in the coming months and years. While most experts see this as a gradual turn, not something that can happen just overnight, with many cultural, financial and political mountains to climb still, one of the …