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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Every year we ask in class when are the worst days to “break” news. It used to be the default answer of weekends…or Fridays…now not so much. In a 24 7 global news cycle, the exact day and time takes much more expertise and knowing your audience. While public companies still follow the patterns of …
Spread the love I get asked all the time how I manage…well…time, and I use this quote from William Penn that i have on hand. “Time is what we want the most and use the worst.” -William Penn It’s hard, especially without routine or with so many things flashing in and out of what is …
Last Sunday my colleague and I Dave Siroty took a detour away from the NFL, and with the invite from my friend Andrew Maraniss, ended up watching Vanderbilt play North Carolina in of all places the Hammerstein Ballroom in Manhattan. We expected to learn a little, we learned a lot. Dave put the thoughts together …
There I was at Citifield Monday night when suddenly bats were around us seated on the rightfield line. They were less there to honor Pete Alonso’s return and more to honor the author Rebecca Yarros, whose latest addition of her Fourth Wing series was part of a Mets collab for fans of the series, many …
What a year…AGAIN!. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for that matter, predictions of …
“Do you have a card?” is still one of the questions that comes up after the first initial business encounter. What that means has changed over time…virtual, a scan, something else that goes easy to my phone. There are plenty of eays to easily share information in the cloud. However the tangible part of holding, …
“Bask not in the glow of all you have accomplished; Enjoy the light just beginning to rise around you as well.” – me ? I was sitting on this early Saturday morning looking at our beautiful tree and thinking how lucky we are to have what we have here in our little spot in New …
“He wasn’t there because his publicist told him to be there, and to be nice. He was there because he wanted to be.” As we head towards 2024 there are so many hoping for a retooling or a reset Chief Innovation Officer, Metaverse Journey Builder, Chief Resilience Officer, Chief Happiness Officer…we have written about the …
One of the best learning experiences we have each semester is when we ask our students what brans are on their watch list and why. While you usually get the conventional…Nike, adidas, Tesla, Google, Celsius, HOKA…we always get some great surprises which makes us want to know more. Some of those this semester included: Lobos …
This was a labor of love and learning compiling these books. A few notes. I read them all, so it’s not just a recommendation or a favor. We ended up heavy on NY, baseball and hoops this year, but they are not just for NY fans. Also these were all published in 2023. I had …
