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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week the world lost one of its great storytellers in Frank Deford. I had come to know Frank several times over the years, most notably when he, I, Bud Collins and a few others sat in the lunchroom at Wimbledon when both were there for HBO, and we listened to them talk about …
Last week it was an honor to again be part of the Sports PR Summit, now with five years under its belt and led by Brian Berger. The event has grown in stature and information every year and the learnings again this past week were plentiful. We will to make an attempt to chronicle the …
As Memorial Day is upon us here in the States, it is interesting to take another quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …
When DKMS, one of the world’s largest bone marrow donor centers, wanted to raise the profile of its lifesaving mission during the week in which they recognize World Blood Cancer Day (May 28), they turned to sports and New York City. DKMS locked in a partnership with the Mets for pregame festivities on May 23. …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 25, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …
Gary Kleinman is the CEO is the CEO of a WHAM a truly unique and engaging streaming platform that will be all things gaming when it launches later this spring. Kleinman has created, managed and activated sound experiential marketing campaigns for Sony Pictures Television, Warner Bros, PBS/WGBH, MLB, AEG Sports and others. Whether it was …
Not too long ago many Human Resources and team executives snickered when the thought of someone doing a job fulltime managing “social media’ was raised. Give it to an intern or some kid just out of school who seems to know how to use a phone and can text his or her friends, and we …
Brands and fans love records, official or not. If you can tie to a “first,” a “biggest,” a “largest,” it always helps in the sell. So with that in mind, even golf can find a way to aggregate and generate some great buzz and fun, tied to cause. Every year, American veterans return home from around …
There is constant talk amongst young people, and those trying to engage with young people, that content, especially user-generated content, in a mobile environment will be the future. Still, established platforms have had trouble trying to combine all that’s out there and keep it relevant and engaging for a wide audience. Enter Overtime. Aimed at …
We are continuing to live more and more in the world of cord cutting, cord shaving, niche marketing and storytelling and brand control. With each passing day the power to aggregate an audience, control or amplify a message or tell a story shifts from massive platforms to those which have a direct purpose. Some of …