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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Moving the Needle

Climbing Mountains, Going For The Try, Finding Purpose, Joy and Belief; Lessons From Columbia Sports Biz Conference…

October 19, 2026 by Joe Favorito

I had a chance to pull together some takeaways from our Sports Business Conference on campus at Columbia this past Thursday.  With 33 speakers, 11 panels and keynotes covering everything from flag football and collectibles to leadership,  the Olympics, global conversations, cultural connections, big events and what it’s like to parade down the Canyon of …

Read moreClimbing Mountains, Going For The Try, Finding Purpose, Joy and Belief; Lessons From Columbia Sports Biz Conference…

“Efficient To Be Effective.” How We Have To Explain and Adapt To Grow

October 11, 2026 by Joe Favorito

“Efficient to be more effective” came out of a conversation we were having at West Point on Saturday. It was not about military tactics or even football, it was about the communications issues so many are facing today, as we all have to learn the best path forward. First, this is not written by AI. …

Read more“Efficient To Be Effective.” How We Have To Explain and Adapt To Grow

Alonso to Ushers, Band Members to Bookstore Staff; The Road Brought Many Reminders of Little Things Bringing Joy…

September 27, 2026 by Joe Favorito

“I love playing. I relish every opportunity I get to put the uniform on, go out and play. It’s really a special opportunity I get to play baseball as a job, so I take pride in that, not just for the team and organization, but for my teammates and the fans as well.” That quote …

Read moreAlonso to Ushers, Band Members to Bookstore Staff; The Road Brought Many Reminders of Little Things Bringing Joy…

Learning From Loss, And The Value of Teachable Moments

August 28, 2026 by Joe Favorito

I love learning from coaches and one of the biggest areas most talk about…but most in business hate to…is learning from loss. No matter who you are in the zero sum game of sport, you will lose probably more than you win, and while we dwell on the big moments…everyone’s fans are the best, our …

Read moreLearning From Loss, And The Value of Teachable Moments

The USTA Adapts Their Media Space For What Lies Ahead…

August 26, 2026 by Joe Favorito

In 1997, the USTA unveiled the massive expansion of the Billie Jean King National Tennis Center, which included Arthur Ashe Stadium, the largest tennis facility in the world, one that would eventually bring a massive amount of yearly visitors and revenue to the US Open. Having been in and around The Open (then with the WTA, a …

Read moreThe USTA Adapts Their Media Space For What Lies Ahead…

St. John’s Today, The Mets 40 Years Ago…Why Don’t We Have More Original Songs Tied To Our Teams?

August 17, 2026 by Joe Favorito

There I was sitting on a Delta flight to Sicily when a young man sat next to me and out his guitar in the overhead bin. It took a while before we got to talking and he told me his name was Christian Sparacio and too was heading to the Island with his family for …

Read moreSt. John’s Today, The Mets 40 Years Ago…Why Don’t We Have More Original Songs Tied To Our Teams?

Little Things, Big Events, Joyful Moments; A Little Summer Recap So Far…

August 11, 2026 by Joe Favorito

Hard to believe that SBJ’s Thought Leaders retreat was over a week ago already, but some of the themes my friend and colleague Abe Madkour pointed out in his weekly column from the event continue to expand and be amplified in meetings, conversations and observations in the week and a half since the event in …

Read moreLittle Things, Big Events, Joyful Moments; A Little Summer Recap So Far…

The Value of AI And “Carpe Omnia”

July 28, 2026 by Joe Favorito

It has been the joyful summer of drinking from the sports business firehouse, and the real fun of this all is very little was predictable. The Knicks run, the World Cup (I still have my notes to formulate), The MLB and WNBA All-Star Games have all given us pause to smile and appreciate above the …

Read moreThe Value of AI And “Carpe Omnia”

SBJ Piece Talks Bluntly About “Owners” and Communicators; Maybe Some Lessons For Both…

July 25, 2026 by Joe Favorito

On Friday, Sports Business Journal ran the piece below which I cut and pasted for clarity. I found many of the answers a little surprising…only one of the group really showed a path forward…and it seems to point to either a lack of understanding internally, a sign of the changing climate of ownership, and more …

Read moreSBJ Piece Talks Bluntly About “Owners” and Communicators; Maybe Some Lessons For Both…

From Cape Verde to China to Manhattan, Lessons In Relevance Continue…

July 23, 2026 by Joe Favorito

Monday night there he was, a career athlete on the fringe of sports sitting front and center on a stage in Manhattan talking to an audience that included the CEO of Lenovo amongst other dignitaries and business leaders…a soccer player whose relevance to most of the world just 60 days ago was negligible, but who …

Read moreFrom Cape Verde to China to Manhattan, Lessons In Relevance Continue…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

Board Member

  • Weinstein Carnegie Group
  • NY Sports Venture Capital

School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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