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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Moving the Needle

St. John’s Today, The Mets 40 Years Ago…Why Don’t We Have More Original Songs Tied To Our Teams?

August 17, 2026 by Joe Favorito

There I was sitting on a Delta flight to Sicily when a young man sat next to me and out his guitar in the overhead bin. It took a while before we got to talking and he told me his name was Christian Sparacio and too was heading to the Island with his family for …

Read moreSt. John’s Today, The Mets 40 Years Ago…Why Don’t We Have More Original Songs Tied To Our Teams?

Little Things, Big Events, Joyful Moments; A Little Summer Recap So Far…

August 11, 2026 by Joe Favorito

Hard to believe that SBJ’s Thought Leaders retreat was over a week ago already, but some of the themes my friend and colleague Abe Madkour pointed out in his weekly column from the event continue to expand and be amplified in meetings, conversations and observations in the week and a half since the event in …

Read moreLittle Things, Big Events, Joyful Moments; A Little Summer Recap So Far…

The Value of AI And “Carpe Omnia”

July 28, 2026 by Joe Favorito

It has been the joyful summer of drinking from the sports business firehouse, and the real fun of this all is very little was predictable. The Knicks run, the World Cup (I still have my notes to formulate), The MLB and WNBA All-Star Games have all given us pause to smile and appreciate above the …

Read moreThe Value of AI And “Carpe Omnia”

SBJ Piece Talks Bluntly About “Owners” and Communicators; Maybe Some Lessons For Both…

July 25, 2026 by Joe Favorito

On Friday, Sports Business Journal ran the piece below which I cut and pasted for clarity. I found many of the answers a little surprising…only one of the group really showed a path forward…and it seems to point to either a lack of understanding internally, a sign of the changing climate of ownership, and more …

Read moreSBJ Piece Talks Bluntly About “Owners” and Communicators; Maybe Some Lessons For Both…

From Cape Verde to China to Manhattan, Lessons In Relevance Continue…

July 23, 2026 by Joe Favorito

Monday night there he was, a career athlete on the fringe of sports sitting front and center on a stage in Manhattan talking to an audience that included the CEO of Lenovo amongst other dignitaries and business leaders…a soccer player whose relevance to most of the world just 60 days ago was negligible, but who …

Read moreFrom Cape Verde to China to Manhattan, Lessons In Relevance Continue…

Basketball, Business and Having A Literal Seat At The Championship Table; Three Hot Listens To Start July…

July 1, 2026 by Joe Favorito

While World Cup is still dominating conversations, July 1 marks the beginning of NBA Free Agency with Summer League almost here, as well as the WNBA season progressing along while the Knicks title still swirls over New York. So we decided to pull together three recent listens curated by our intern Wynne Kenna. You can …

Read moreBasketball, Business and Having A Literal Seat At The Championship Table; Three Hot Listens To Start July…

“Why Not Me” Continues To Expand For Young Women In Sports…

June 19, 2026 by Joe Favorito

One of the great honors I have had in my career is learning from those on the way up. Maybe it is labeled “teaching” since I have been in the front of the class in programs like Columbia, Fordham, and as a guest at schools like George Washington, Montclair State, Drexel. American, NYU and elsewhere, but …

Read more“Why Not Me” Continues To Expand For Young Women In Sports…

Bearing Witness; Priceless and Poignant…From An English Family In The Airport To Jalen Brunson In The Moment, Reminders Of How Sports Matters…

June 11, 2026 by Joe Favorito

Yesterday in the middle of an oppressively hot and humid Orlando Wednesday I drove from the airport not to my hotel for a quick cold brew but to Inter&Co Stadium to watch a World Cup tune up between England and Costa Rica. Before I left the airport and was waiting for my car at Enterprise, …

Read moreBearing Witness; Priceless and Poignant…From An English Family In The Airport To Jalen Brunson In The Moment, Reminders Of How Sports Matters…

Memorial Day, Baseball Cards, And A Cause That Ties Both…

May 25, 2026 by Joe Favorito

While in Sicily I got a message from my brother Chris, who is in the process of cleaning out his home office and has, shall we say, a lot of stuff, most of which is very special but there are also a lot of cards that may not have value…how many Denny Walling’s does one …

Read moreMemorial Day, Baseball Cards, And A Cause That Ties Both…

Off The Italian Coast, Fandom Runs Deep

May 19, 2026 by Joe Favorito

It felt like Thanksgiving in Brooklyn. Other than the food and the company and stories of a part of my father’s family I had known of but never met on the Aeolian Island of Lipari, there was a TV…and football. Not the kind we watched on Turkey Day, but the global kind which I also …

Read moreOff The Italian Coast, Fandom Runs Deep
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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