JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As one high net worth individual said to us a few weeks ago, the purchase of a sports franchise in the U.S. is like buying a Picasso; they ability to buy one is rare, and the value never goes down. So we have seen recently with the pending sale of the Florida Marlins and the …
A brief digression from best practices of others for a moment. This past weekend we had a discussion after some media members were complaining about the lack of a clean wireless signal in a large stadium during a pregame press event. It followed complaints I heard from students on college campuses about the inability to …
It’s back to school season, and that means for many a renewed interest in the business of college sports. One that many will be watching, albeit still quizzically, is the rise of esports and gaming on college campuses, not as much as recreation (where it has been for decades) but as an intercollegiate activity of …
By day Russ Scibetti is a rising star in the analytics world of Sports Business. As President, KORE Planning & Insights and Founding Editor, TheBusinessOfSports.com, the Arizona State and Rutgers grad works with teams and companies of all sizes to better use data to drive their business intelligence strategy. However one passion project Scibetti has …
Driving interest in so called non-revenue sports is near easy, and in a major market like Washington, DC, even the most elite of programs…like basketball, sometimes need a boost. However with some creativity and most importantly some great creativity, buzz and interest can help not just put butts in seats, but also cut through the …
Juan Mata has seen success in soccer at every level and has parlayed that success into millions of dollars in contracts and sponsorships throughout his career, which now has him starring for Manchester United, arguably the most impactful sporting brand on the planet. So how is Mata looking to seize that stage going forward, with …
A few weeks ago I was listening to NPR as Kai Ryssdal talked to a gentleman named Aaron Foley, who had taken on a new position in the evolving city of Detroit. In days of yore, maybe Foley would have been the Motor City’s head flack, their Communications Exec or even their Public Relations Manager. …
Paying for news, or sports or financial information is not new. Cable TV, newspapers, magazines, it is the model that has always existed in a more traditional sense. However with the birth of online media and content came the notion that of it was free it had to be me. Drop in billboards and banners, …
When UFC was sold to WME | IMG, Dana White, along with his partners Lorenzo and Frank Fertitta, drove away in the proverbial Brink’s truck. White’s take from the sale was reported to be $340 million. The extraordinary growth in valuation of a business once banned across most of the U.S. is the stuff of …
Many times I tell people looking to do the next big thing or to “be bold” that the title of my next book will be “It Seemed Like A Good Idea At The Time,” as we have seen so many smart entrepreneurial ideas come and go because they were too early in the process, or …