JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the biggest questions around the on-going FIFA Women’s World Cup is not about the players, but about the field itself. WWC is using turf fields vs. grass for the first time, and that has raised a number of issues on durability, sustainability and injury risk. We wanted to get some answers on this …
Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans For The Cure” Foundation has worked independently from an official designation for Major League Baseball for years raising funds and awareness for prostate …
Whether it’s showing Richard Branson how to throw a pitch, making sure Women’s World Cup gets a proper tribute or that their manager is effective engaged in the social space, the Detroit Tigers seem to always be in the mix helping to raise the profile of MLB off the field. While they are helped …
The following also appeared in Sport Industry Biz in the UK The inclusion of all things digital in licensing and media deals is now perhaps just as important as traditional broadcast rights, and one of the fast-rising executives in the digital space is William Mao. Mao is the new vice president of digital, Americas at …
While one of the most diverse sports weekends of the year takes place; French Open Final, Women’s World Cup starts, NBA and Stanley Cup Finals, soccer wraps in Europe and a healthy dose of baseball in the States, the marvel of the massive draw of cricket still provides a nice comparison for engagement and audience …
The beauty of the Ice Bucket Challenge was its simplicity of message. Do this with this and raise money for this. Little call to action, highly social and visual and transcended every barrier possible; social, geographic, language, age, gender, race. We got it, and with it we raise an unprecedented amount for the battle for …
Niche properties like Olympic sports, outdoor events or extreme sports may not get the mainstream media coverage that traditional properties do, but their corporate hospitality opportunities can often be some of the most unique and creative in the sports world. Take the Volvo Ocean Race, the triennial around-the-world sailing race that began in 1973 as …
A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times in …
If you wanted to take a snapshot of the progression of sports in America for the last three decades; not just the biggest of leagues but startups and “attacker” brands as well, you should start with Andy Dolich. The Brooklyn native has been there for some of team sports’ greatest moments and some if it’s …
While the casual fan may think that all this “fantasy” stuff is new from a business perspective, in reality the roots of fantasy are a few decades old, and there are few who understand the history, the success, and the failures of the business better than Rick Wolf. A Fantasy Sports Trade Association Hall of …