JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In the midst of his stellar “Love Letter to Baseball” Saturday night on YES Network, Jack Curry touched on something that is another example of a potential lesson learned in fan interest and engagement that will continue to play out into the future as teams, leagues, and brands reimagine what, how and when fans can …
To use the cliché of a longtime coaching friend, the second quarter is usually one of adjustment before you regroup, reassess and take a breath at halftime. For most people the real life second quarter of 2020 was unlike no other, and as we hit halftime of the year and move into the third quarter, …
So much of the continued escalation of COVID is focused, and it seems rightfully so, on the issue of wearing a mask or not. As someone who has lost one friend to this disease, and came damn near close to losing another one, the simple issue of putting on a mask seems pretty simple. I …
For anyone who thinks that NASCAR’s announcement to ban the Confederate Flag was a knee jerk reaction to all the recent protesting, think again. It was the latest, and boldest, step by the circuit over a series of years to address and promote inclusivity not just in the sport, but to a wider audience that …
NASCAR came back this weekend with a live race as we took the next careful step closer to a return of normalcy in professional sports. They followed the UFC, the PBR, the Bundesliga, golf and even Cornhole in a welcomed next step in what will be a measured attempt to return to what will be …
As we look ahead to what the world, especially the business of sports, is going to look like, it is interesting to talk, or Zoom, with so many colleagues and listen to what opportunity lies ahead that did not exist even on March 12. One is a new position that has arisen for job seekers, …
Here is the second in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and now spread out to other s areas; esports, the NHL, Bundesliga and the NBA. We thank …
One of the best things about the consulting world is the ability to listen and learn from people with varied points of view and interests from around the world. It gives you a different perspective, and especially since we cross paths with so many young people, it can on occasion give a little glimpse into …
This should have been a landmark weekend for all those around the various ventures Vince McMahon oversees; the XFL, now with warmer weather coming, new faces established, media partners engaged and innovation in game presentation rising, would continue to see an uptick as March Madness came to an end, while thousands would have filled Raymond …
I have watched every game simulation thus far; FIFA, NBA, some NHL but until I watched iRacing I didn’t think any were the actual event. All were filler, but the virtual race NASCAR and their partners did Sunday on FOX Sports 1 was different and really deserves credit for getting as close to live as …