JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Over the years I have become less of a saver of things, thanks, to my wife Laura. Going through and jettisoning “stuff,” physical and mental, is not just a way to create areas for new “stuff,” it serves as a thought starter for what’s important, and who and what you meet and experience along the …
On the way to the mainstream, niche sports often face a common challenge – convincing fans, media, and partners that their participants are true athletes. Today, few would claim NASCAR drivers are not real athletes. Decades ago, the sentiment was decidedly different. Mark Martin, perhaps the best driver to never win a NASCAR championship, gave …
The following summary of a recent CUSP Show podcast was compiled by Syracuse student Sam Birsdall, who is helping us this summer. In today’s day and age, the use of social media is key to any business or individual who wants to spread their messages to their audiences. One fast growing company founded …
“I’d like to think I’m going to be the best version of myself on the last day of my life. I will never stop being busy.” That quote from comedian Martin Short, as part of a great piece with friend and fellow funnyman Steve Martin on CBS Sunday this past weekend was a great way …
What makes a good promo these days, and how do things get done? We asked Steven Zuller, CEO of Franklin Group, a marketing solutions company he founded in 1988. Based in Brooklyn, NY. Franklin Group has been designing, printing and distributing innovative marketing materials and promotional products for a wide range of sports organizations and …
Rodeo, which by all accounts is America’s first sport, tracing its roots back to the 19th century American Southwest, has never truly realized its full potential. Marketed as bringing rugged yet wholesome entertainment and admirable western values to the masses, rodeo rapidly expanded in the 1920s, and would soon stage popular events in major east …
The following originally ran on Portada… The message that sports deliver to the Latin demographic was made pretty clear last Tuesday morning at The Lamb’s Club, when CNN en Español(@CNNEE) and Portada hosted a special breakfast to talk about the challenges and opportunities in Multicultural Marketing. The packed room listened to a spirited debate about the impact brands can, or aren’t …
Fake news travels fastest and furthest. That was the conclusion of a major study from MIT, concluding that people prefer falsehoods over the truth. This shouldn’t be earthshaking news to anyone who has spent a modicum of time in a junior high school cafeteria. However, MIT’s 10-year study revealed that falsehoods trump the truth across …
When the initial talk of VR and sports first arose a few years ago, the real buzz was what could be done around games for fans thousands of miles away who could never get to a game. Putting fans in China or India courtside to see LeBron James, or ringside for a Triple G fight, …
It didn’t get a great amount of fanfare this week, but the NBA, as pointed out by my colleague Tom Richardson, took a bold first step on the content side this past week, starting to offer a micropayment plan of $.99 for fans who sign up for an account where they can opt in to …