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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
When the initial talk of VR and sports first arose a few years ago, the real buzz was what could be done around games for fans thousands of miles away who could never get to a game. Putting fans in China or India courtside to see LeBron James, or ringside for a Triple G fight, …
It didn’t get a great amount of fanfare this week, but the NBA, as pointed out by my colleague Tom Richardson, took a bold first step on the content side this past week, starting to offer a micropayment plan of $.99 for fans who sign up for an account where they can opt in to …
When you spend five days in Las Vegas, you never know what you will find. My five days were probably not what most people would consider a typical “What Happens In Vegas, Stays In Vegas” experience. On the contrary what I found was the exporting of the Vegas experience to all forms of sports business …
It’s a mixed February sports weekend, between NBA All-Star, The Olympics, pitchers and catcher reporting and Daytona getting NASCAR going, but the PBR, which I got to witness in January, is still finding ways to cut through the clutter with its own narrative in its 25th anniversary season. The Professional Bull Riders began 25 years …
This past week the New York Times ran an extensive piece on the use of bots to build large twitter followings, and the amount of money paid by politicians, celebrities and athletes to become influencers in a space where brands look to size over substance. In the last few days big names such as Mark …
Over the weekend CBS News shared a list of the most Instagrammed “Landmarks” in each state. Realizing that the pictures should be breathtaking and key spots in history…Gettysburg, Glacier National Park, The Grand Canyon, The Texas Book Depository, maybe Independence Hall…I eagerly went through the list. And while some where quite breathtaking AND landmark…Denali National …
Daytona is still in the distance, Indy car is re-jigging, Formula E is looking for its niche, and under Chase Carey Formula 1 is pushing to find its new, young, engaged roots. Oh and in most of the US it’s cold. Still in basements across America, fathers and mothers and sons are honing a block …
Saturday morning as the news came about that Giancarlo Stanton was being traded to the New York Yankees, Art Stapleton, the longtime Giants beat writer for The Record, tweeted this: Yankees are going to sell tickets to the HR Derby in batting practice between Sanchez, Judge and Stanton While it seems to be a bit …
The “Salute To Service” initiative the NFL will stage this week, along with all the efforts that MLB put on in and around the World Series and the PBR NASCAR and others have done is beyond praise for the men and women who not only do so much to keep us safe, but who are …
We should all be about learning as much as we can in the limited free time we have, and along with that comes the value of listening and experiencing some traditional ideas through the prism of new voices. With that in mind, we had a whirlwind week of micro events that touched on sports business …