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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a time a long time ago when I was looking at colleges and my father wanted me to consider at least one school in the City University of New York (CUNY) system. He thought it would make sense in case I didn’t want to go away and would serve as a fallback if …
While so much discussion and speculation is being brought towards the introduction of advanced Artificial Intelligence into the business of sports, especially on the performance side (good piece but our friend Leonard Armato on how the balance of predictive performance will have to be hopefully tied to good old fashioned personnel staff), it is really …
So there amidst Pickleball, eboat racing, CBD speculation, content creation ventures was another eyebrow raiser for “athlete investment”… farming. It was a piece by Front Office Sports about a group of athletes from multiple sports who were buying and renting an Iowa farm as the latest in “unconventional opportunities” for athletes, according to some reports. …
There was a time when people were all up in arms about sports moving off of free or broadcast TV on to “cable,” and how that move would dissipate interest in sports (those people also forgot that for decades not every game of a home team was even on TV, and things like blackout rules …
November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, gambling the Metaverse, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had …
It’s a topic I have been thinking about for quite a while, and now as we head towards the colder weather and hopefully further out of The Pandemic, the idea seems to be coming up more and more frequently. Transitioning to The Second Act. I remember the late David Stern talking about his second act, …
It’s November, which in the fundraising world again means “Movember.” For those who don’t know… Originally launched in Australia 16 years ago, the theme for “Movember” was to get primarily men (although women helped out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then …
This week, from just before Halloween into the run up to Thanksgiving, always seems to be quite the tumultuous one. We usually have some Election drama, have had a massive snowstorm, Super Storm Sandy, The Pandemic, the tragic plane crash in Jamaica, Queens in 2001, and sometimes, sometimes, even things like the 2015 World Series …
So there was, J.T. Realmuto, one of the key pieces of a Philadelphia Phillies fall to remember, crashing a Home Run (a conventional one, not the unconventional inside the park version earlier in the playoffs) to help his team cap a comeback victory on Saturday night at Citizens Bank Park, putting them on the verge …
We get to interact with people with such amazing stories every day, but every once in a while one come’s along that makes you say “What?” Such was a case at the MIT Sloan Analytics Conference last March when a young man from Taiwan came up to me and said he wanted to meet and …