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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Movember Returns With Its Multi Pronged Approach…From Cancer To Mental Health…

October 31, 2022 by Joe Favorito

It’s  November, which in the fundraising world again means “Movember.” For those who don’t know… Originally launched in Australia 16 years ago, the theme for “Movember” was to get primarily men (although women helped  out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then …

Read moreMovember Returns With Its Multi Pronged Approach…From Cancer To Mental Health…

The Lead In To A Busy November As Our Newsletter Hits…15.

October 27, 2022 by Joe Favorito

This week, from just before Halloween into the run up to Thanksgiving, always seems to be quite the tumultuous one. We usually have some Election drama, have had a massive snowstorm, Super Storm Sandy, The Pandemic, the tragic plane crash in Jamaica, Queens in 2001, and sometimes, sometimes, even things like the 2015 World Series …

Read moreThe Lead In To A Busy November As Our Newsletter Hits…15.

In A Summer Of Growth, FOX Sports, Ken Rosenthal, MLB and JT Realmuto Hit Another Access Homer…

October 23, 2022 by Joe Favorito

So there was, J.T. Realmuto, one of the key pieces of a Philadelphia Phillies fall to remember, crashing a Home Run (a conventional one, not the unconventional inside the park version earlier in the playoffs) to help his team cap a comeback victory on Saturday night at Citizens Bank Park, putting them on the verge …

Read moreIn A Summer Of Growth, FOX Sports, Ken Rosenthal, MLB and JT Realmuto Hit Another Access Homer…

Must Listen…Henry Yeh, Basketball, And Finding The American Dream…

October 22, 2022 by Joe Favorito

We get to interact with people with such amazing stories every day, but every once in a while one come’s along that makes you say “What?” Such was a case at the MIT Sloan Analytics Conference last March when a young man from Taiwan came up to me and said he wanted to meet and …

Read moreMust Listen…Henry Yeh, Basketball, And Finding The American Dream…

Letterwriting, Note Sending An Underappreciated, Underused Way To Make An Impact…

October 16, 2022 by Joe Favorito

If you hear about something randomly (and listening again is so key) maybe it’s a random thought. If you hear about something three times maybe its becoming something buzzworthy…if you hear about something four or five times…and once is from the pulpit…maybe it is really a thing. Case in point is letterwriting, its value, and …

Read moreLetterwriting, Note Sending An Underappreciated, Underused Way To Make An Impact…

Multilingual Streaming Engages A Growing Audience; Indigenous Communities…

October 14, 2022 by Joe Favorito

There is so much talk about streaming and the value of personalized channels can bring to hand casual and diehards a point of view as to how they want to engage in the live coverage of their favorite sporting events. We keep seeing the expansion of Twitch and its competitors into sports deals with teams, leagues …

Read moreMultilingual Streaming Engages A Growing Audience; Indigenous Communities…

Looking Into The Jobs Crystal Ball…Metaverse and Resilience Coming Into Sports Business Focus…

October 1, 2022 by Joe Favorito

While we try to keep an eye on the future while being in the present, it is nice to lean forward and see opportunities yet to move into the sports. Media and entertainment world that are bubbling up elsewhere, and as they become opportunities to marshal profit and engagement, could soon make the jump. Two …

Read moreLooking Into The Jobs Crystal Ball…Metaverse and Resilience Coming Into Sports Business Focus…

As We Dig Deep Into Fall Sports, Athlete Mental Health Needs To Stay Front Burner…

September 25, 2022 by Joe Favorito

It is still there. And today it is more relevant than ever before…especially since World Suicide Prevention Day is this month. There it was on the side of a phone kiosk in midtown Manhattan two years ago, a large picture of Olympic swimming star Michael Phelps. Another ad for Speedo or Subway or Under Armour, as …

Read moreAs We Dig Deep Into Fall Sports, Athlete Mental Health Needs To Stay Front Burner…

What’s Old Is New Again…And Valuable…Expanding “Old Timers” and Alumni Gatherings…

September 17, 2022 by Joe Favorito

This past week former New York Mets catcher John Stearns passed away after a long battle with cancer, and it served again as a reminder the value that Old Timers Day’s, alumni weekends, and various other gatherings can serve to rekindle storytelling, build fan equity, and even connect a current generation to one prior. The …

Read moreWhat’s Old Is New Again…And Valuable…Expanding “Old Timers” and Alumni Gatherings…

Old Stuff, New Opportunities…Lessons Learned From A Morning at “The National”

July 30, 2022 by Joe Favorito

On the last Friday of July for a few hours we went fishing in Atlantic City. Not out in the water, but at the Atlantic City Convention Center. We went to check out the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and pretty much what you would expect. So what …

Read moreOld Stuff, New Opportunities…Lessons Learned From A Morning at “The National”
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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