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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few weeks ago, we had a fun conversation with Roman Tirone, who is helping lead the charge with ZEDRun and virtual horse racing’s success here in the United States and it made us ask a bigger question about the value of predictive data as it can apply to virtual sports, or even matchups in …
A break from the sports business best practices, sort of… The past week we have been lucky to have my 25 year old daughter Christine home from graduate school at the University of Georgia, while her brother Andrew finishes his delayed senior film project at Drexel. Having Christine home, at age 25, made me think …
As we head into the second week of the Tokyo Olympics we will see lots of track and field, some baseball, more gymnastics and a host of other sports and disciplines which may catch our attention every few years. However we thought it would be good for the disruptive first adopter to look past Tokyo …
A few days ago I got a call from a media member working on a story on how the NBA could recover from a finals that had two smaller market teams and did not have Kevin Durant or LeBron James in it. I went through all the same things people who parachute in looking for …
So what do you do exactly? I get this question more and more. From one of my college roommates during a visit before he sets off on his clearly defined job with the US Consulate in Mexico to parents of college students to potential clients. Many still have jobs that are assigned tasks and tasks are carried …
We reach what is a pretty quiet week in sports very year, albeit this year we do have the NBA Finals and the WNBA All-Star Game to add on to the MLB All-Star Break. That being said, busy is good, given the relative quiet we had in our industry last summer, even with bubbles and …
“Growing up doesn’t mean getting older”….”Drive,” Ben Rector The end of the first half of 2021 brought a rush of career changes for people, as fiscal years ended and budgets opened up, or contracts ended, and some made the decision to move ahead and see what’s next. I have written about the personal impact Marv …
Looking forward to a summer of learning and reading as we head back to normal…or at least some form of normal, I wanted to flag a few on the shelf or already done. All worth your time and the lessons, and storytelling, therein. When we did our podcast a few weeks ago with Will Leitch, …
We aren’t all the way back, as we have seen last second disruptions with positive tests in soccer and golf and boxing in recent weeks, along with the continued mental strain, and physical strain athletes are enduring, but the last few days has reminded us that sports…as a live entertainment vehicle, is like no other. …
They have always been the iconic role models that have shaped thousands of lives, from little league to the highest level of competition. They are dedicated and driven, mercurial and emotional, volunteers and mercenaries, teachers and mentors. They are coaches. Yet for all the time, effort and value they put in, these men and women usually never …