JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In our class we often talk about how you distinguish yourself from those around you, what resonates when people close their eyes and see you as a person…how you stood out ever so subtly from the crowd. It doesn’t have to be loud, it doesn’t have to be brash, but identifying and then expanding the …
Three items to note from the week… Wheaties Tries A Reboot Wheaties is turning 100, and it’s celebrating by bringing back the most iconic athlete in its history. Michael Jordan will grace the box once again, appearing for the 19th time on the packaging. Continuing its long history of positioning itself as a healthy breakfast …
“You’re the guy, but you got to give a lot. You can’t go in there pounding your fist. You’ll never make it.” This line from Michael Rosenberg’s recent SI.com story about Penny Hardaway coaching at his alma mater, The University of Memphis gave some great insight into adaptive leadership, and how much brand value coaches …
A few weeks ago I was walking on a beautiful Thursday through Central Park to where our Columbia class is this semester, in the tower of Riverside Church. I had spent about 45 minutes on the phone while traversing the beauty of the park talking to a longtime friend and colleague, Mandy Antoniacci, who almost …
November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had been screwed …
This week, from just before Halloween into the run up to Thanksgiving, always seems to be quite the tumultuous one. We usually have some Election drama, have had a massive snowstorm, Super Storm Sandy, the tragic plane crash in Jamaica, Queens in 2001, and sometimes, sometimes, even things like the 2015 World Series to keep …
It’s November, which in the fundraising world again means “Movember.” For those who don’t know… Originally launched in Australia 15 years ago, the theme for “Movember” was to get primarily men (although women helped out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came Siri and Alexa, podcasting, and Itunes and digital audio and Sirius/XM and I …
There have been scores of stories, texts and social media discord in the past few weeks on issues big and small, the latest being the controversy surround Enes Kanter’s “Free Tibet” shoes, which came on the two year anniversary of current Sixers GM Darryl Morrey’s comments on human rights violations in China. He texted and …
“No one remembers who comes in second.” I was reminded of that line from the late professional golfer Walter Hagen this past weekend when I read the large New York Times story on new Milwaukee Bucks play-by-play announcer Lisa Byington, the first fulltime female play-by-play announcer for an NBA team. First. There it was again, …