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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few weeks ago we wrote about the growing role of Director of Fan Confidence for professional sports teams, the person who is overseeing not just how clean a facility is, but how comfortable fans believe they are when returning to a venue. While teams keep pushing for faster lines, cleaner and safer bathrooms, contactless …
One of the best things about the consulting world is the ability to listen and learn from people with varied points of view and interests from around the world. It gives you a different perspective, and especially since we cross paths with so many young people, it can on occasion give a little glimpse into the …
We are back into the season where promotions at games will begin in earnest. Will they change? What will be new? When is the first digital sock giveaway? One promotion which ties to cause has started to sprout up (pun intended) from both sides of the country…one started to grow before the pandemic (pun again), …
“We do it all the time in practice, and he (Jalen Suggs) usually makes the shot, it did not surprise me at all.” Those words from Gonzaga coach Mark Few really ring true on many levels when thinking about how Jalen Suggs banked in overtime buzzer beater can resonate in a new world order of …
A few weeks ago, we turned in the minivan for a hybrid CRV. All has gone well with the new ride, but it reminded my how much “hybrid” is going to keep playing into our person and professional worlds as we transition into a place where face to face and “virtual” will have to find …
There they were on the wine store floor, one endcap with a gin endorsed by Snoop Dog and another with 19 Crimes, a fast growing Australian brand. If you drink it it seems, Snoop is there for you. I mentioned it to the younger couple in front of me and got an answer I didn’t …
We have always heard about how much sports and the passions around the games we love to watch and play can drive people to aspire higher. However the rigors of the day to day side of sports rarely allows for interaction amongst leagues and teams. It happens in cities from time to time, the players …
In sports the idea of “being there” when “it” happened has kind of been lost in the past year. I was reminded of that this week when I saw the Drexel Men’s Basketball team make March Madness for the first time in 25 years. The game was played in an empty gym at James Madison …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane …
Anyone remember POG’s? They were, for a very short time, the early 90’s version of hot collectable. Cardboard tokens that stood for “Passion fruit, Orange and Guava” they popped up everywhere, including in sports, as the next must have, in the line of Beanie Babies Pokémon cards and the like. They were literally at one …