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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In the next few weeks kids of all ages will cautiously, nervously, virtually head back to some form of school. That includes my class at Columbia University, which as of now, I will be doing as a hybrid class, with some students online but a majority of the students in the classroom. I was shocked …
My longtime friend David Siroty is a master storyteller, communications pro and problem solver. He is also Founder of The Sports Broadcasting Camp, which has helped guide thousands of kids to careers. The Pandemic created yet another issue…but Dave and his partners Tim Capstraw Dave Popkin found a way to take the camp on line …
As the growing number of Miami Marlins tested positive for COVID 19 on Monday, the social media world went into a tizzy…MLB is on the brink of collapse, sports shouldn’t have come back, let’s send them to a bubble, the NFL is in trouble, the integrity of the game is at stake, and on and …
Sometimes the simplest or even most impactful, of activations are found in unique places. Case in point was this story in the New York Times last week by Amanda Rosa that talked about how community groups, restaurants and even some private citizens throughout the city were setting up used but functioning refrigerators outside on the …
In the midst of his stellar “Love Letter to Baseball” Saturday night on YES Network, Jack Curry touched on something that is another example of a potential lesson learned in fan interest and engagement that will continue to play out into the future as teams, leagues, and brands reimagine what, how and when fans can …
Make no mistake, changing the name and the brand identity of an organization; from Aunt Jemima to the Washington Redskins, is expensive and takes a great deal of time and effort to get it right. It also takes good businesses to be able to listen to the consumer over time and make decisions that can …
To use the cliché of a longtime coaching friend, the second quarter is usually one of adjustment before you regroup, reassess and take a breath at halftime. For most people the real life second quarter of 2020 was unlike no other, and as we hit halftime of the year and move into the third quarter, …
It took a while and we still haven’t seen the hard copy (or the ebook), but we are proud and happy that the third edition of “Sports Publicity” is now out and available. The updates from the the second edition which came out in 2012 are pretty vast, and we have brought a list of …
So much of the continued escalation of COVID is focused, and it seems rightfully so, on the issue of wearing a mask or not. As someone who has lost one friend to this disease, and came damn near close to losing another one, the simple issue of putting on a mask seems pretty simple. I …
This past Thursday my co-host of the CUSP Show (The Columbia University Sports Podcast) Tom Richardson got to spend a good 45 minutes talking about everything but actually baseball with Los Angeles Angels Manager Joe Maddon. The podcast will be out next week and touched on well…podcasting (he has launched and then was stopped after …