JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last week as we did new student orientation at Columbia, we were asked what topics we were watching closely this fall; my answer was, and continues to be STEM and healthy lifestyle and its new nosiness opportunities. In that second category is the fast growing issue of clean water, both in developing countries and in …
Content creation for today’s athletes is what owning a bar was years ago. An investment platform, hopefully managed by people who know what they are doing, which can yield a return and build a portfolio beyond the field. Colleague Tom Hoffarth had a recent piece in the Sports Business Journal detailing the vast efforts that …
The social space has never been more important for every aspect of sports business, especially if you are a team, a league or a brand and crave that efficient and authentic direct to consumer engagement. It can be fickle, elusive, sometimes frustrating and difficult to measure and quantify, but it is the way to stay …
We should always want to be learning, and one of the people I always learn something from is Doug Verb. Like me, Doug has spent a lifetime on the edge of sports business and media, always taking a different look and zigging while many zag. As founder and president of ACTION Sports America, he has …
So what do you do exactly? In a world where consulting and multitasking is becoming more and more the norm as businesses struggle to find ROI and keep up with changing demands, that question for anyone in the workforce has become more and more fluid, and is even more important when you think of how …
We reach mid-July and the lull comes up again; the quietest two days in terms of games in North America. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…there is Wimbledon, a smattering of WNBA and NBA Summer League, a little …
In the winter of 2003, the Toronto Maple Leafs took what was an unusual step in message control, breaking a trade news report on of all places, their own website. The move was met with scorn in a world where traditional, especially for such a traditional organization as an “Original Six” NHL franchise, was the …
Gambling, CBD, esports and gaming, hard liquor. All those branding opportunities that were once off-limits for the sports and entertainment media world are now OK. And of course let’s not forget about the millions spent on ED medications that appear during every football and basketball game, as well as golf and tennis, on every screen …
? @D1ticker Sub-story: 10 years from now we’ll still be remarking how @DigSportsDesk beat a laundry list of high-profile media outlets to break the UConn-Big East news. 12:37 PM – 22 Jun 2019 We always love stories of hustle, especially when it involves colleagues, and Terry Lyons falls into those categories. For several years Terry, …
There we were at the NBA Draft Thursday night, the next stop in a journey for a handful of elite athletes, many of whom had spent most of their lives in the “all on” era of today, where everyone with a cell phone is “the media,” capturing their every moment. On recent years the Draft …