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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we tip off March Madness, the good young people at the Complete SET Agency took a look for the second year in a row at the social footprint of the head coaches at each school. The coaches, especially in the highly visible worlds of football and basketball. At the biggest levels they are well …
We live in a time of hiding behind emails or text messages, having “Facebook friends,” or “Twitter relationships,” yet the experience of sitting and talking with someone; or even randomly crossing paths with an old, or new, friend or colleague by getting out and about is invaluable. This past week, stops at the Big …
We know how global the sports landscape has become, and how the digital world has made connecting across worlds to be so much easier. Then you factor in the element of being able to build brand, storytell and merchandise success in a very cost efficient way, and suddenly a whole world of entrepreneurial opens up. …
As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. the NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory moments during …
It’s never easy for new brands to find their niche on limited budgets, but Australia’s Four’N Twenty Beef Pies found a window and delivered in of all places, Philadelphia, with the 76ers last month. Haven’t yet heard of the brand? Here’s a little primer. The Four’N Twenty legend began in 1947, in a country town …
I admit it, I love reading AARP Magazine. It has the largest circulation of any publication in North America, yet people snicker. Not an edition goes by where I am not learning something from those older: Martin Short and Billy Joel, Tom Selleck and Robin Roberts. On and on and on. Smart short, sensible points …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. Here we go from the business of Snapchat to talking security and the business of Clear to a look at Special needs hockey during Hockey Week in America this week. These were again …
All I was doing was cleaning out my bag. That’s it. There I had collected ticket stubs from the last six or eight months from everything from Off Broadway shows to Minor League Baseball to Army Navy football to soccer to college basketball. A nice pile that I keep in a small book. Each gives …
Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had been screwed out of a large amount of money by a former agent and wanted to find a way to help inner-city kids understand how to manage their money so they were …
There they were on a beautiful Boston afternoon, Tom Brady and Julian Edelman, riding the Duck Boats in the Patriots Victory parade, adorned not in Patriots Championship merchandise but in tee-shirts of their own, owned design, readily available for sale. The tee shirts come just days after Miami Heat star Dwayne Wade announced his deal …