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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Monday morning I had dropped my son off at Newark Penn Station as he headed back for classes at Drexel University, and while scanning the dial I caught the rebroadcast of Frank Isola’s interview on Sirius NBA Radio with Brooklyn Nets head coach Kenny Atkinson. By all accounts there is probably no one better liked …
On Tuesday came the news that Laurene Powell Jobs, billionaire philanthropist, entrepreneur and president of the Emerson Collective, was buying a significant stake in Monumental Sports & Entertainment, the $2.5 billion business that includes the NBA Washington Wizards, NHL Capitals, WNBA Mystics, two AFL teams and Capital One Arena among other pieces. The investment, once …
It’s corn maze season again, so sports marketers get moving. It used to be a simple act of passage for families every fall. A local farm would carve a simple maze into its now depleted cornfield and charge a few bucks for kids to roam around for a few hours, then have some cider and …
It has been another interesting few weeks of attending events learning and listening between all the day to day activity. Through all that there were some great tidbits to share from the bigger successful minds that wandered in and out of meetings, media events and get togethers…Here’s some of the best to ponder on the …
We should all be about learning as much as we can in the limited free time we have, and along with that comes the value of listening and experiencing some traditional ideas through the prism of new voices. With that in mind, we had a whirlwind week of micro events that touched on sports business …
As one high net worth individual said to us a few weeks ago, the purchase of a sports franchise in the U.S. is like buying a Picasso; they ability to buy one is rare, and the value never goes down. So we have seen recently with the pending sale of the Florida Marlins and the …
Patches, who cares about patches? If you are a brand that is looking for a quick splash, sometimes without explanation, then finding your way through a patch is an interesting disruptive way in, although with the NBA, at least on the team side in the US, that is about to be amended more than a …
It’s back to school season, and that means for many a renewed interest in the business of college sports. One that many will be watching, albeit still quizzically, is the rise of esports and gaming on college campuses, not as much as recreation (where it has been for decades) but as an intercollegiate activity of …
For those who don’t know, pro basketball has actually been back on Long Island since the Nets moved to the Barclays Center. Brooklyn does reside on the western end of one of the most populous and engaged bodies of land not part of the mainland US. However last year, a team with its sights a …
The Jersey Shore is always an interesting barometer for what America is thinking, from politics to pop culture. It’s mix of people from as far away as Canada and Europe as well as the surrounding states, but people young and old into a fun melting pot which always makes for great people watching. Ironically, the …