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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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The Olympics of Fandom; Thoughts On Fanatics Fest’s Great Experiment…

August 18, 2024 by Joe Favorito

Fanatics has built a business on being the go to place for fandom of all shapes and sizes, and there is no doubt they have become all things to their partners, their causes, and those looking for everything from merchandise to memorabilia. It’s not easy being everything to every fan, but they try. It is …

Read moreThe Olympics of Fandom; Thoughts On Fanatics Fest’s Great Experiment…

The Best Part of Teaching Is Learning…

August 8, 2024 by Joe Favorito

For six years I taught a summer high school course at Columbia, and followed it up with three years at The School of the New York Times when they launched their summer learning series. It was a glorious grind that kept my summers at bay until the beginning of August each year, but it was …

Read moreThe Best Part of Teaching Is Learning…

More Reminders of The Value of The Tangible In A Digital First World…

August 4, 2024 by Joe Favorito

Recently I was looking back in my card collection, binders and all, to find a card of a colleague I recently formally met, former Royals infielder Buddy Biancalana.  I went to my binders, there are at least seven which we organized by year and team several years ago, and to my dismay did not have …

Read moreMore Reminders of The Value of The Tangible In A Digital First World…

A Big Loss For So Many… RIP Andy Jasner

August 2, 2024 by Joe Favorito

One of the things I love about all the social feeds I have is that there is always something to learn, to listen to, to curate for later as long as it doesn’t become all consuming. There are always things that pop up that you suddenly realize were not on your dance card that day. …

Read moreA Big Loss For So Many… RIP Andy Jasner

Snoop, Ledecky Tune In, Bucks Slim Down and RIP Pop Tarts; Four Good Ones For August…

August 2, 2024 by Joe Favorito

As we start August there are Olympic sized best practices in and out of Paris that we wanted to highlight four. Bucks Stop Obesity Here. The Milwaukee Bucks, always looking for a way to cut through the clutter with unique partnership activations, even in the offseason, found one with a long runway leading to success …

Read moreSnoop, Ledecky Tune In, Bucks Slim Down and RIP Pop Tarts; Four Good Ones For August…

Lessons From The Road…Missouri and Kansas Style…

July 27, 2024 by Joe Favorito

It was a busy three days in and around Kansas and Missouri this past week, all without actually venturing into the heart of Kansas City, Missouri, which I am looking forward to on a later trip this fall. Still even with touching the fringes of KC, there were a ton of best practices and learnings, …

Read moreLessons From The Road…Missouri and Kansas Style…

Lessons In Relevance…Teachable Moments For All

July 23, 2024 by Joe Favorito

 This happens from time to time in cyclical worlds, be they sports, entertainment or even education. You get to a point of rinse and repeat, hopefully taking the best practices of years past and reframing so that the core messages or best practices stay consistent and true, while the anecdotes, even the best ones, get …

Read moreLessons In Relevance…Teachable Moments For All

Diversity In Storytelling All Around. Three Good Listens To Start The Quarter…

July 9, 2024 by Joe Favorito

As we start the third quarter of 2024, some good listens for the beach, the lake or the drive. We hope you find them informative, fun and worthwhile and you can hear all our podcasts updated each week here. The biggest ‘Ally’ in Women’s Sports. We welcomed program alum Stephanie Marciano, Head of Sports and …

Read moreDiversity In Storytelling All Around. Three Good Listens To Start The Quarter…

Understanding, Not Forcing, Culture…NBA2K League Retrenching Last Example of Missing On Gaming…

July 4, 2024 by Joe Favorito

Let’s get something straight. The business of gaming is booming. That does not mean the golden ring that has been chased around ‘esports’ per say. It means everything from Madden to FIFA to Wordle to console games on a global scale. Those who understand the business, scale appropriately, take the time to engage in the …

Read moreUnderstanding, Not Forcing, Culture…NBA2K League Retrenching Last Example of Missing On Gaming…

A “Global Invasion” Of Talent Into U.S. Sport, Once Seen As An Issue, Is Now An Opportunity…

July 1, 2024 by Joe Favorito

There was a time not too long ago when an “invasion” of non-American talent, especially young talent, meant a cause of great concern for sports which sought relevant in North America.  Tennis and women’s gold were two that were always worried that stars with accents would not appeal to mainstream eyeballs and brands, and even …

Read moreA “Global Invasion” Of Talent Into U.S. Sport, Once Seen As An Issue, Is Now An Opportunity…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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