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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Have gift cards or exchanges left over for the holidays? Looking for something to read over the rest of the break or on the upcoming road trip. Here are a few that we read in 2016 and are worth a look going forward. Back from the Dead By Bill Walton A fun memoir from Bill …
It will come as no secret to anyone in and around the sports business world to say that Ted Leonsis and the folks at Monumental Sport and Entertainment think big. In the early days of building digital assets, the Caps and their new owner, just off his days at AOL, were one of the first …
For this week’s “Teaching Thursdays” we revisit our q and a with Dr. Josg Solonon, Principal of the Business of Sports (BOSS) School in New York… The question of how to motivate young people to be more engaged in education in the United States has been raised for decades. Standardized tests, core curriculum, better use …
The following was largely authored by Columbia student Maurice Eisenmann This week, Wesley Edens, co-owner of the Milwaukee Bucks, joined many of his colleagues and bought his way into an eSports team for $2.5 million. Over the past couple of months, the trend of traditional sports teams and their owners investing in eSports has reached …
For this edition of “Teaching Thursdays” we ask some of our colleagues at Columbia what they will be keeping their eye on for 2017. The Masters in Sports Management Program at Columbia, now just over 10 years old, is the only program in the Ivy League and is recognized as the number two program globally …
The following was compiled by Columbia student Matt Walker… “Working in sport, you learn how to delegate and surround yourself with good people. Sport truly is a team effort”. Former NBA Commissioner David Stern performed a Q&A interview with Sport’s Business Radio’s Brian Berger at The Player’s Tribune office in New York last week.. Students …
We have all seen the good and the bad that the recent elections have brought to light in the area of social media influence impacting a sometimes quick to judge consumer base. President Barack Obama, who is one of the first leaders in any field to have harnessed the power of the digital and social …
This week we go to Texas and talk to Michael Lysko about the Sports management program at Southern Methodist University. Mike joined the SMU faculty in 2009 as Director and Professor of Practice of the newly-formed Sport Management program. He serves as Advisory Board Chair and Director for the undergraduate and graduate program, providing leadership …
Here we are with yet another social phenomenon, being quickly grabbed as a challenge from sports teams big and small, and with it many of their engaged followers. The question is, can it become a philanthropic driver of good, or is it just a goofy viral experiment that will go the way of dabbing and …
Yes we all know content is king, and live sports are the emperor, and Verizon, through all its sports partnerships, has access to integration in thousands of hours of live content for its subscribers, from the NFL to professional soccer. How do you create added value on top of that for a new platform like …