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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Red Nose Day, May 26, is now 10 years in for the US, and this year found its way to everything from an edible, life-sized cookie of the contest winner and a car-crushing monster truck ride Comic Relief US’s fundraising initiative for underserved American children goal this year was to draw donations by encouraging the …
One of the questions that always comes up in class is how can you make a “viral moment” happen? Well, you kinda can’t, but what you can do is be always listening and learning and being able to be nimble enough and have the trust of leadership to act smartly so that the match is …
Where else can you find talk about broadcast storytelling, debates on the best moments in the history of New York sports, the business of sports in Africa, and yes even the proliferation of AI in media all in one place. That’s what we have in the latest episodes of our podcast. Some good Memorial Day …
What do the NBA Coach of the Year and arguably the professional sports executive of the year (we will find out at the Sports Business Awards this week) have in common with people you may not know but I recently met, Will Conley and Jack Bernstein, as well as Lawrence Frank, the fictional character Ollie …
The powers that be had to find dates and locations for the upcoming Presidential debates, ones that will draw the curious and the dedicated to see what to octogenarian candidates will fire back and forth across the stage. The date for the first one? June 27. The conflict that could draw eyeball away? The recently …
It sounds silly or self-evident but the value in connecting past to future fandom lies in those who have worn the uniform, or walked the sidelines, even for a few moments. Regardless of the score, or the record with few exceptions either on the pro or college side, the value of connecting to alumni as …
I have always been fixated and intrigued by the power of media on college campuses, and how it is undervalued often, especially when it comes to sports. Professional teams, even many colleges, put their own local voices in a place where they as judged as “students” vs. media, when the reality of today is that …
The season didn’t end for the Milwaukee Bucks as expected, but there was an offcourt win worth noting…one that came from relationships and being professional and business like in a world where many organizations run and hide for fear of upsetting an athlete who was wrong. For those who don’t know, the Bucks Patrick Beverley …
It’s not often you think of a beekeeper, an oversized athlete and an accomplished but grumpled NBA head coach in the same vein, but we do today. Why? They exemplify the storytelling of sports, two of them embody what smart, quick storytelling in the moment can do, and the third reminds us of the value …
It’s always nice to see the little things that get done in storytelling that are worth emulating. Two from this week. Penguins paint the ice. Simple one, especially when you have a paint company…PPG…as your arena sponsor. For the second year in a row, the Pittsburgh Penguins allowed season ticketholders onto the ice to paint …
