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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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NBDL

The Extra Mile Pays Off With Storytelling Success; Two Recent Examples…

September 6, 2024 by Joe Favorito

When you work for a team, a league, an event, tickets are a hassle. Often times transfers don’t happen, the point of contact is overworked and has different priorities, people don’t show up, they aren’t appreciated, people ask for more, they expect everything is free and on and on. The bigger the event, the bigger …

Read moreThe Extra Mile Pays Off With Storytelling Success; Two Recent Examples…

Someday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…

November 11, 2023 by Joe Favorito

There are lots and lots of buzz…and business being done around “women’s sports” as we probably all know. Comments like “arrival,” “movement not moment,” “get on board” are bandied about time and again. Yet for all the enthusiasm there is still the whispering that certain teams and leagues are still in their relative infancy compared …

Read moreSomeday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…

As NBA Season Approaches, Report Breaks Down Who Is Scoring In Social…In China…

October 20, 2023 by Joe Favorito

As the NBA season approaches, who are the most digitally engaged…in China? Our friends at Mailman , part of 160/90, released their study this week.  The NBA teams, players and legends were assessed across Weibo, and Kuaishou with the usual parameters: likes, engagement, growth etc. Some of the interesting takeaways surrounding the numbers tied to …

Read moreAs NBA Season Approaches, Report Breaks Down Who Is Scoring In Social…In China…

Forged In The Desert Heat; From NBA Summer League to WNBA And Beyond, Las Vegas Is The July Hoops Mecca…

July 15, 2023 by Joe Favorito

I have been around this business to remember when NBA Summer League was a few weeks on hot gyms little fanfare and checking watches to see when vacation could start for many. Westchester County, Boston, Orlando, and Salt Lake City, Summer League always started with great fanfare, especially for teams with high draft picks, and …

Read moreForged In The Desert Heat; From NBA Summer League to WNBA And Beyond, Las Vegas Is The July Hoops Mecca…

Guest Post: Crafting A Growing Narrative…The French Storytelling Around Victor Wembanyama…

May 31, 2023 by Joe Favorito

 Our colleague Lindsay Sarah Krasnoff is a historian, speaker, and consultant whose book Basketball Empire: France and the Making of a Global NBA and WNBA comes out September 7. Given her deep ties to French culture, sport and basketball, she offers up a unique POV around what’s coming for Victor Wembanyama…Readers can use code BASKET23US …

Read moreGuest Post: Crafting A Growing Narrative…The French Storytelling Around Victor Wembanyama…

Three Simple Questions Asked On Engaging Can Save Lots of Time And Effort…

October 23, 2021 by Joe Favorito

There have been scores of stories, texts and social media discord in the past few weeks on issues big and small, the latest being the controversy surround Enes Kanter’s “Free Tibet” shoes, which came on the two year anniversary of current Sixers GM Darryl Morrey’s comments on human rights violations in China. He texted and …

Read moreThree Simple Questions Asked On Engaging Can Save Lots of Time And Effort…

Three Teams, Three Distinct Stories…Patching Togther Brand Success in NBA, NHL…

September 26, 2021 by Joe Favorito

Three patches, three stories, that was the message this past week as the Philadelphia 76ers, LA Lakers and Washington Capitals all found a niche in breaking some new, and additional, ground for brands looking to engage with teams at the big five leagues in North America. On the historic side, you had the Capitals, who …

Read moreThree Teams, Three Distinct Stories…Patching Togther Brand Success in NBA, NHL…

Cause To Grab A Hold Of Now…Drinkable Water…

August 22, 2021 by Joe Favorito

As we head back to campus we keep asking what topics we were watching closely this fall. In addition to the basics gaining buzz…NIL, analytics, sports gambling, gamification, climate change, cause marketing, social responsibility; my answer continues to be STEM and healthy lifestyle. In that second category is the continued growing and somewhat neglected issue …

Read moreCause To Grab A Hold Of Now…Drinkable Water…

As We Head Back To Normalcy, the Value Of Coaches As Teachers Has Never Been Greater…

June 13, 2021 by Joe Favorito

They have always been the iconic role models that have shaped thousands of lives, from little league to the highest level of competition. They are dedicated and driven, mercurial and emotional, volunteers and mercenaries, teachers and mentors. They are coaches. Yet for all the time, effort and value they put in, these men and women usually never …

Read moreAs We Head Back To Normalcy, the Value Of Coaches As Teachers Has Never Been Greater…

Chaney, Thompson, Warm Gyms On Cold Saturdays…Embracing Those Memories and What Will be Again…

January 30, 2021 by Joe Favorito

“Welcome to history.” Those were the first words I ever heard someone say to me as we entered the Palestra in Philadelphia. It was January 27, 1984, and as Manager of the Fordham University men’s basketball team I had walked into the hallowed halls at The University of Pennsylvania as we came in to practice …

Read moreChaney, Thompson, Warm Gyms On Cold Saturdays…Embracing Those Memories and What Will be Again…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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