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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we hit the TCS New York City Marathon Sunday, colleague Matt Walker penned a piece for this week, on the simplest of best practices; using exercise as a way to aid cancer patients. He looked at the work Dr. Lee Jones and AKTIV Against Cancer, the not for profit formed by the late Grete …
Inspired by our q and a with Paul Swangard last week, we are going to try and make Thursday’s “Teaching Thursdays,” doing a q and a with some of the brightest educators in sports business. This week we got some time with Rick Burton, the David B. Falk Endowed Professor of Sport Management in Syracuse …
It is a well-intentioned but underpublicized and marketed event, International Games Day 2016, and it will take place on November 19 at a library near you. Chances are if you are reading this it may be the first you have heard of the idea. The concept is simple and effective…pick a day as a way …
Our industry is made up of passionate, hardworking professionals, and there is perhaps none more passionate than Paul Swangard. Paul is the President of Bowerman Curve Collective Inc., a strategic consulting and media services firm based in Eugene. His clients include Nike, USA Track and Field, the IAAF, NBC, ESPN and Bandon Dunes Golf Resort. …
This past week we had the NWHL starting season two (with a team moving from Brooklyn to New Jersey) and the NHL opening with the continued question of where the Islanders will eventually end up; Brooklyn, Queens, back to Long Island…as they begin another season at Barclays Center. All that talk of prompted this post …
We all know the adage, albeit untrue, that any publicity is good publicity, and there are stories after story of promotions that seem outlandish going awry when the unthinkable happens and someone tries to cash in. Promos built around bad weather predictions, hole in one shots for millions that were unsponsored, mistakes in printed ads, …
It came up on every panel at the NeuLion Sports Media Technology Conference in Manhattan Beach, California last week, despite the fact that the conference, and the leadership in the industry, is all abuzz about new ways to engage, the mobile space, on-demand audio, social engagement and streaming. Yet there it was, as old school …
It is certainly the little engine that maybe could, but the National Women’s Hockey League, which started its four team second season this weekend, has certainly earned well above its pay level for media exposure, both last year, and now as the season starts, this. They have continuously found ways to take their “everyperson” story, …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
We have often said that coaches are an underused marketing asset many teams, despite the fact that they are highly visible, more consistent and because of their prominent media roles, even more well-spoken or thoughtful than the younger men and women they coach. They also have a longer and more consistent shelf life than players, …