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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Because it is affordable family fun, Independent baseball, those leagues and teams not associated with Major League Baseball, can sometimes get a bum rap as being less than professional. However spend a bit of time with Ken Lehner, the Managing Partner and President of the Can-Am League Rockland (NY) Boulders, and you get the impact …
Back in the day when they were the Braves, then Quinnipiac College decided to raise the profile of the school there were two paths to take…political consulting polls and athletics, neither of which would be easy but both, if done well, could raise enrollment, pride and donations for the Connecticut school. Today, the Quinnipiac …
At some point the dust will settle, Kris Jenkins, Jay Wright and the Villanova Wildcats will do their much-deserved victory tour, TV spots and get their keys to the city and then the sports world will move on to the next great moment. While the shot and the effort Villanova put forth to win their …
Maybe it’s because we have all become too politically correct, or maybe it’s because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …
As March Madness comes to a close with the Final Four, it is interesting to look at some of those “official” categories the NCAA has to see where the ROI is for companies spending big bucks on a partnership. From official ball (Wilson), to courtside advertising (Infiniti and UPS), to drinks, coolers, cups, squeeze bottles …
The risk/reward for independent minor league baseball can be very high. Absorb all the costs, but keep all the profits with a product that can be fun, innovative and even a little but more edgy than affiliated minor league teams in North America. Grab a player or two with some name value, find some coaches …
The Cosmos were first in last spring, and now MLB joins President Obama as next in for the expansive effort growing between the United States and Cuba. Where will it go next? There are lots of possibilities from the largest to the grassroots. Much has been hyped and speculated about what role the opening of …
In college athletics, elite stars aren’t staying for years to get their degrees for the most part. The best and the brightest are gone before their anticipated graduation day; some return, some do not. The successful coach? He or in some cases she, more than the transitory athlete (especially given the marketing scrutiny still being …
There is the old wives tale that certain things, like death, comes in threes. In reality it is probably only true because when you hear of someone you know or know of, passing away, your mind starts looking for ways to bring closure, and finding those other two, no matter how remote, helps to somehow …
Guest post by Tanner Simkins… Loud cars, brash fighters and a fast-paced testosterone driven Olympic sport. What do they have in common? A weekend in Las Vegas. The city known for big and bold will have a rare chance to host not two but three high octane sporting events this weekend, as the UFC fight …