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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The youth sports aggregation space is the Holy Grail to marketers. As media companies continue to home better ways to engage high school sports and the walls for brand alignment come down, youth sports, at the most grassroots level, remains largely disjointed and extremely hyper local. While groups like Little League and Pop Warner provide …
It came and went again, nestled just after MLB pitchers and catchers reported, and just after NBA All-Star Weekend. The official start of college baseball season. The start of college is going by the boards without much of a flurry of activity. While most eastern teams will head to Florida and Arizona for short trips …
This week at an event at The Paley Center in Manhattan on sports media hosted by the School of Communications and Media at Montclair State University, longtime New York Times writer Harvey Araton talked about three very important points in the ever-changing world of media. First is that those members of the media who do …
There are few sports that have been as tumultuous in terms of alignment and governance in recent years that Division I intercollegiate sport. One of the calmer seas, despite being connected so closely to so many major northeast metropolitan areas, is the Metro Atlantic Athletic Conference. Now in its 35th year, the MAAC has seen …
Spending four productive Pre Super Bowl days logging lots of Fitbit steps in and around San Francisco produced some great experiences, meetings and observations. Enjoy the game! The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide audience was …
The “Only in America” phenomenon that is National Signing Day for high school football student-athletes continues to expand both its creativity and largess every year, with The University of Michigan’s all out star studded assault to land a five star class led by Rashan Gary of Paramus Catholic High School in New Jersey and partnering …
Colleges are constantly on the hunt for new ways both to engage a student body and a business community through athletics, and with a growing globally diverse population at least two schools are looking east to try and match the excitement of college athletics, maybe some brand connections, and their evolving student bodies together….by using …
For as long as there has been college sports, the group that does all the communications, in many cases still mislabeled as Sports Information Directors, have been undervalued at a majority of intercollegiate institutions big and small. However as the role of storytelling has changed in a more digital and tech friendly era where Universities …
The snow this weekend will bring many planned activities to a halt, but that doesn’t mean in Washington that some smart college and high school students, and the folks at Georgetown as well, can’t find a way to be a little entrepreneurial in making the best out of all the white stuff that will be …
Tuesday, January 19 is National Popcorn Day across America, with many of the major brands in comfort snacks staging promotions, from education programs in the media for the health of the snack to giveaways by brands like Popcorn, Indiana on the streets of New York and Los Angeles. Movie chains run online couponing for discounts …
