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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past fall Columbia University garnered a slew of coverage for its football team; not the coverage you would want usually as the Lions again slogged to a winless season in the ever-improving Ivy League, but the noise around the program in a major media market showed that there was more than a heartbeat for …
For a very short period of time about a month ago, New Jersey Institute of Technology ruled the sports world. The men’s basketball team shocked Michigan in Ann Arbor, an upset many said was on par only with something Gardner Webb had done at Rupp Arena about 10 years ago. The Highlanders and coach Jim …
In January 2013 then Rutgers Athletic Director Tim Pernetti looked east to hire someone who could help give not just Rutgers, but college athletics business a new twist in promotion and brand activation. He brought in Lakewood BlueClaws General Manager Geoff Brown, naming him Senior Associate Athletic Director in charge of marketing. Brown, a Manasquan, …
As the fall academic calendar comes to a close, a look at three recent promos on the college side that were well done, courtesy of our friends at IMG College. Deck the Halls in Maize and Blue: Michigan: It hasn’t been the best of seasons in Ann Arbor, but the Michigan athletes had some …
This past week’s Cynopsis sports media conference reminded us again how powerful storytelling; especially paired to compelling images can be. The ability to effectively communicate a message and build awareness through multiple forms of media; written, visual, spoken is what sets endorsers, brands, teams, leagues apart in the cluttered world of content. Those who are …
The age of online higher education of all levels continues to grow each year, and in a world that is increasingly more technologically savvy, the ability to study and earn a degree without ever setting foot in a classroom is becoming more and more commonplace. Whether that is healthy, and whether the loss of …
How do you find a way to generate buzz in a small market? Break a record, any record. That’s what Super 8®, the world’s largest economy hotel chain, did in grand fashion last week, ahead of the Thanksgiving holiday on a usually slow news day. The chain used their 40th anniversary, and got the help …
There has been a big push in recent years for professional sports in the United States to return to their roots and honor those who came first. MLB has done a tremendous job in and around all things Jackie Robinson and has worked to raise the profile of the Negro Leagues; the NFL recently helped …
Say what you want about big time college football, the power conferences, computer rankings, even major rivalry week, one of the best stories in the game will take place not in Boston, where Harvard will meet Yale for the Ivy league title and ESPN College GameDay will be on hand, or in LA when USC …
For those not of a certain age, or not involved in college athletics, you probably don’t know how powerful the Eastern College Athletic Conference, or ECAC, was, or how big it remains today. Made up of hundreds of schools, many now on the Division II or III level, the ECAC is still the largest group …