JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Social media impact vs. on-court impact, that was an interesting measuring stick going into Thursday’s NBA Draft. While not a game changer for when it came down to selection in a field limited to two rounds, it is always interesting to compare and contrast who has the loudest voice and where and how they fit …
If you are a son or daughter of Philadelphia, a fan of theater, or a follower of basketball, college sports or anything to do with statistics your heart should be a little heavier tonight, as we lost our “Superstat” on Tuesday night. Harvey Pollack, the last fulltime employee of the NBA, creator of all things …
Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans For The Cure” Foundation has worked independently from an official designation for Major League Baseball for years raising funds and awareness for prostate …
Two weeks ago I was invited to PPL Park in Chester, Pa. to take a look at a test event for a sport that has a big grassroots following in the US, has been played in some form on the college and high school level for ages, and is a massive sport in its more …
Thank the Michigan Wolverines in part, but thank an administration that did what it needed to do to upgrade a program and show value without giving up. On Friday the last Division I independent school, New Jersey Institute of Technology, will announce that is has found a conference home, replacing the University of Northern Kentucky …
It is the weekend that college lacrosse has owned for over a decade. Memorial Day Weekend takes the grassroots success and smaller venues and rallies the sport for three days of large crowds, activation and celebration of another spring well done. However the problem, as pointed out in Saturday’s New York Times, is that the …
Just a few years ago people raised some eyebrows as brands like Emirates Airways took their place in U.S. sport, partnering at first with the Breeders Cup and then branching out into golf and tennis. At the same time traditional American brands like GM and Coke took the international dive in soccer, taking marketing spots …
If you wanted to take a snapshot of the progression of sports in America for the last three decades; not just the biggest of leagues but startups and “attacker” brands as well, you should start with Andy Dolich. The Brooklyn native has been there for some of team sports’ greatest moments and some if it’s …
Veteran announcer Joe Tolleson has called a host of sports events in his career, from the Olympics to the NHL. However what he may be known best for is his work in soccer, which will be amplified this spring and summer as he takes the reins as the first TV voice (along with partner Ian …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …