JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Freshness and relevance are the two toughest things to find in annual events, especially when they are successful. Rince and repeat can become pretty easy. Not always successful, but much easier to do. Less risk, and usually a known reward. Personally i find that boring, and so do the New York Yankees, a legacy brand …
“What do you think of the transfer portal?” It wasn’t the first question I was expecting from almost 105-year-old Sister Jean Delores Schmidt as I sat in her office at Loyola University on a warm Tuesday morning in Chicago, but then again sometimes when you just show up, you have to expect what isn’t on …
This past Sunday a capacity crowd of over 35, 000 watched Cricket…on Long Island, while over 55K, the largest crowd for an MLB game this season, cheered until a ninth inning bases loaded double play ended a game between the Mets and the Phillies…in London. The two games almost on opposite sides of the world …
Stephen A. Smith, Billie Jean King, Clay Travis, Evan Roberts, Mike Greenberg, Charles Barkley, LaMelo Ball and on and on it goes. What do they all have in common? Engaged in narratives about the WNBA, its players and so forth. Some of it is the same old debate we have heard around entitled stars, villainous …
“That’s all I want in life. Is more,” he told me three years ago. “More time. More life. More music. More games. More reading. More love. More everything. I’m the luckiest guy in the world.” There has been so much written and watched about the passing of Bill Walton this week I cannot do it …
Red Nose Day, May 26, is now 10 years in for the US, and this year found its way to everything from an edible, life-sized cookie of the contest winner and a car-crushing monster truck ride Comic Relief US’s fundraising initiative for underserved American children goal this year was to draw donations by encouraging the …
This business has a tendency to make us very cynical. There is a legendary story from back in the day, when a long-time communications director at an NBA team, after a long day of dealing with the media, was handed a basketball to get signed by a rising star. It was for a young fan …
Where else can you find talk about broadcast storytelling, debates on the best moments in the history of New York sports, the business of sports in Africa, and yes even the proliferation of AI in media all in one place. That’s what we have in the latest episodes of our podcast. Some good Memorial Day …
What do the NBA Coach of the Year and arguably the professional sports executive of the year (we will find out at the Sports Business Awards this week) have in common with people you may not know but I recently met, Will Conley and Jack Bernstein, as well as Lawrence Frank, the fictional character Ollie …
The powers that be had to find dates and locations for the upcoming Presidential debates, ones that will draw the curious and the dedicated to see what to octogenarian candidates will fire back and forth across the stage. The date for the first one? June 27. The conflict that could draw eyeball away? The recently …
