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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last week was our second to last planned trip of the year, to Washington for SBJ Dealmakers. Great to listen and learn not just from those on the stage but those randomly roaming the hallways. Some things to think about on the first Monday in December. “Are You Willing to Cross The Street?” That question …
It keeps getting better. My Cause, My Cleats keeps finding new ways to make the pie bigger for cause marketing. For those who don’t know, it started as a simple way for players to tell their story a few seasons ago, one which drew the ire of the NFL as a uniform violation, but one …
A Shootout Lost To History: The Great Alaska Shootout was once the premier preseason college basketball tournament. Alas it was lost to history, warm weather and lots of empty ballrooms with 50 people in them disguised as college basketball facilities. I was reminded of the beauty of the Shootout by my Fordham classmate Jim Johnson …
Earlier this month there was a great New York Times piece on how music artists were embracing and allowing content creators to livestream concerts to a global audience. The piece went in great detail to point out that because of limited touring dates, high demand for tickets in marketplaces and an unquenchable desire for shared …
November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, gambling the Metaverse, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had …
“I’d rather be the observer not the observed.” There it was again, the value of knowing your role and doing it well. This time it was Sunday night on “60 Minutes” and the speaker was Little Steven Van Zandt, he of “The Sopranos” but more impactful even, of Bruce Springsteen and the E Street Band. …
There is a lot of buzz around Pickleball, and after watching it for a bit on ESPN during a flight last Sunday I still don’t think “Pro Pickleball” as a media property is anything that is going to draw numbers needed to sustain or challenge other leagues or sports, but that doesn’t mean that its …
A while ago we got a great response about our talk to former Navy SEALS and Special Forces leaders on how to build one’s voice and amplify what they have done as leaders into the workplace as they reach their next step in life away from the rigors, and the secrecy, of their heroic work for their …
A busy few days in San Diego for NWSL Championship…some thoughts and observations form the road… NIKE with a submission as stunt. It’s a great play for a partner looking to draw some ancillary buzz…with no downside. Nike last week “announced” they were submitting the NWSL in the “Best Drama” category for the Golden Globe …
There are lots and lots of buzz…and business being done around “women’s sports” as we probably all know. Comments like “arrival,” “movement not moment,” “get on board” are bandied about time and again. Yet for all the enthusiasm there is still the whispering that certain teams and leagues are still in their relative infancy compared …