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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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NCAA

Stoudemire, Anthony Not Locked Out Of Business…

October 15, 2011 by eastwin5

It’s not what they certainly planned to be doing in the middle of October, but New York Knicks teammates Amare Stoudemire and Carmelo Anthony certainly kept themselves busy and in the headlines this past week, without much controversy and without ever stepping on a basketball court. The duo spent the last five days visiting Duane …

Read moreStoudemire, Anthony Not Locked Out Of Business…

Boomerangs Fly For A High Cause…

October 4, 2011 by eastwin5

Most ugly Americans associate Australian Rules Football with the early days of ESPN, the kind of bizarre, out of the way rugged sport that was a throwback to the old days of the NFL tinged with the head banging of rugby. All ruffian, bizarre rules, broken bones, bloodthirsty screams. However like ESPN, AFL has come …

Read moreBoomerangs Fly For A High Cause…

Sports Help Motown Matter Again…

October 2, 2011 by eastwin5

No matter what happens Sunday with the Lions and the Tigers, sport and its feel good messages have helped slowly recovering Detroit matter more to many again. The crash of the economy was reflected no more than in the downtrodden Detroit, where the auto companies fled for bailout money and the infrastructure of a once …

Read moreSports Help Motown Matter Again…

A Self-Made “Brand,” Dick Vitale, Reaches Higher…

September 30, 2011 by eastwin5

While he may not be Jon Bon Jovi or Bill Bradley or Joyce Kilmer or even Bruce Springsteen, there are few pop cultural icons from New Jersey who are more recognizable to the general public that ESPN personality Dick Vitale. The basketball Hall of Fame member and former Rutgers and East Rutherford High School coach …

Read moreA Self-Made “Brand,” Dick Vitale, Reaches Higher…

No Black Eyes For A Fun Promo…

September 22, 2011 by eastwin5

Selling Eye Black as your main source of income is not an easy business. Does it work, should it stick, can’t I just use dirt? Is it to make me look cool? Is it actually just a gimmicky form of real estate where someone can slap a name or I can out my favorite bible …

Read moreNo Black Eyes For A Fun Promo…

Does Being Cannon Fodder On The Gridiron Actually Help A School?

September 5, 2011 by eastwin5

Opening weekend in college football saw some interesting and exciting early season games…TCU-Baylor, Brigham Young-Ole Miss, even Notre Dame’s upset loss to South Florida were a few of the games that had great drama amongst a sea of mismatches and tune-ups for those in the major football conferences. Then you have North Carolina Central, Indiana …

Read moreDoes Being Cannon Fodder On The Gridiron Actually Help A School?

The Value of a Bronx Education….

August 24, 2011 by eastwin5

Ok I’m a bit biased, as I both graduated from and worked at my alma mater, Fordham University in The Bronx, New York. However a piece by the New York Post’s Justin Terranova last week pointed out how Fordham continues to churn out some of the most impactful voices in Fordham today, especially in the …

Read moreThe Value of a Bronx Education….

Can The Lockout Mean The Possible Demise of the Media Guide?

July 26, 2011 by eastwin5

As the mad scramble begins in the NFL, one area that will have a scramble of its own will be media relations. The time-honored off season ritual of pulling together the printed media guide will go into overdrive as teams decide who and what will go in, and what will come out of what is …

Read moreCan The Lockout Mean The Possible Demise of the Media Guide?

The Collateral Damage Of Lockouts…

July 3, 2011 by eastwin5

Labor disputes in any business are never fun. We all want peace so that our cars are sold fairly, our pools stay open, our garbage is picked up and our teams play when they are supposed to. While fans grow frustrated with the current lockouts in the NBA and the NFL, the seasons are still …

Read moreThe Collateral Damage Of Lockouts…

NCAA Baseball: “June Madness” Still A Missed Opportunity?

June 1, 2011 by eastwin5

It is an underappreciated stepchild lost amongst professional sports of the spring, this college baseball. Competing against everything from MLB and the NBA Playoffs to spring football in some places, the competitive games, and potential future MLB stars, get lost in the mix. The sport on the collegiate level also suffers from the ills of …

Read moreNCAA Baseball: “June Madness” Still A Missed Opportunity?
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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