JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Finding and engaging new revenue partners, helping to guide major facility changes, learning the in’s and outs of broadcast relationships, dealing with an evolving support base, trying to negotiate a solid and growing niche in a very crowded sports marketplace and helping forge a new and engaging brand that can be many things to many …
It is late summer in New York. People are on vacation, there is a glut of sports news between the NFL, baseball winding down, the US Open, even The Barclays taking the headlines. So if you have an elite high school basketball event, what does one do to cut through the clutter? Location, location, location. …
Last week a lot was made about the death for Heisman promotional campaigns. No More Joey Harrington on NYC billboards, “Johnny Football” has ruined the process etc etc…and after all we are on TV too much to make a difference. Well what if you are NOT on TV every week and want to make a …
In some ways it is like the expansion Cleveland Browns starting after the “Browns” moved to Baltimore, or Twinkies re-launching after a short time going out of business. What is the equity in the brand name and who is your core when the dust settles. That is what the “Big East” is going through under …
It is the largest global sport not part of the Olympic programme now, and unless there is a big shift come September in popular sentiment, it will continue to be. The baseball/softball bid that moved to final consideration in September o to return to the Games in 2020 was surprising to some, but in the …
The NHL survived and thrived during after this past year’s lockout, leveraging a breakneck schedule and some new faces, as well as an ever-improving relationship with NBC, to push new interest in the sport heading into a full slate of games in 2013-14. Still with their disputes settled, there was still uncertainty if one of …
Legendary Brooklyn Dodgers General Manager Branch Rickey said that “Luck is the residue of design.” “The Mahatma “would be proud of his borough’s current tenants in professional sports then. Now there is no way, even in his wildest dreams that Brooklyn Nets and Barclays Center CEO Brett Yormark could have foreseen a billionaire Russian owner, …
At first people seemed to be scratching their head. The ACC or the Big Ten trying to put roots down in New York, the home of the Big East? Who would care other than some alumni? New York us not a college town, it’s a pro town. However as seen this week, the ACC and …
It is probably less true of an individual athlete than ever before, and maybe truer of an event than ever…if you want success you have to find your way to New York at some point. While mega-stars like LeBron James and Sydney Crosby and Payton Manning and thrive in other markets with endorsements and media …
The passing of actor James Gandolfini on Wednesday was as widely covered as any recent news event, which brought surprise to many people, but for those in the sports business the resonance of “The Sopranos” and its lead actor from Westwood, New Jersey was felt way beyond the end of the HBO series. The ironic …
