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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There used to be a time in the 1970’s and 1980’s when fans of professional soccer in the United States would find a time to tune in on PBS and hear the legendary announcer Mario Machado call highlights of games gone by in a one or two hour edited show to satisfy the thirst for …
MLB and NCAA Baseball A Good Fit: It came out the last few days that Major League Baseball is looking into a partnership to help enhance collegiate baseball in a number of ways, including putting money in a scholarship pool. Regardless of the scholarship money, an MLB/NCAA partnership would be a boon to college baseball, …
There they were in different parts of the same New Jersey newspaper Thursday, human interest pieces on former Rutgers football player Eric LeGrand and former New Jersey Nets star Jayson Williams. LeGrand, whose amazing story to overcome his injury induced paralysis has inspired hundreds of thousands of people to take stock and ownership of their …
Sab Singh’s Terrific Sports Doing Good newsletter has some of the best practices from around the globe each week. However they just touch on some of the solid, creative projects that deserve a tip of the hat. Here are three of note that have popped up recently. DBacks Fulfill Their School Challenge: Last week the …
Four late springs ago, as athletes finalized their preparation for the Beijing Games, I had the honor to work with the US Olympic Wrestling on a promotional tour of New York as they readied to go abroad. Unlike other Olympic years, the Americans were younger and largely untested and many officials were worried about their …
As we go through Relegation weekend in the Barclays PremierLeague (also an idea which would be interesting but not feasible for American sport), some good practices that came in from the last few days. The Isles Keep trying: Early last year it was the Tattoo Franchise sponsorship, not the Islanders, again with a long offseason, …
In just over 10 days, professional basketball, at least the NBA version, will officially leave the state of New Jersey, when the Nets host the Philadelphia 76ers in what will be their final game during a two season transition period from the IZOD Center to their new home two rivers away at the Barclay’s Center …
For years there was talk of an “Olympic Network,” one that specialized in all Olympic events, all the time. The move to alternating winter/summer years gave even more opportunity, and eventually Universal Sports moved into that void to try and capture, with a wide footprint but limited marketing resources, to capture that series of niche …
It’s an Olympic year, so many of those sports that seem to hibernate from the casual fan start to rise up again, from wrestling to beach volleyball. Each will find their niche and hope to play off of a sentimental crowd on the world’s biggest stage to win recognition and maybe some endorsements or brand …
For years the value of secondary media rights has been in question. Could the money be spent with traditional advertising and marketing…is it more of a vanity play…is there significant damage when a name changes to the team…does the next brand to take a title waste too much time in undoing the old name in …
