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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It sounds silly or self-evident but the value in connecting past to future fandom lies in those who have worn the uniform, or walked the sidelines, even for a few moments. Regardless of the score, or the record with few exceptions either on the pro or college side, the value of connecting to alumni as …
I have always been fixated and intrigued by the power of media on college campuses, and how it is undervalued often, especially when it comes to sports. Professional teams, even many colleges, put their own local voices in a place where they as judged as “students” vs. media, when the reality of today is that …
It’s not often you think of a beekeeper, an oversized athlete and an accomplished but grumpled NBA head coach in the same vein, but we do today. Why? They exemplify the storytelling of sports, two of them embody what smart, quick storytelling in the moment can do, and the third reminds us of the value …
Forget the fact that Saturday is the Kentucky Derby, Formula 1 in Miami, and the NBA and Stanley Cup playoffs are moving along. What’s more important for crossover in sports business? It is Free Comic Book day, and Star Wars Day . Star Wars promotions in sports have become a staple in and around the …
The calls and emails are welcomed and come in droves…this time of year, and I gladly answer as many calls, emails, texts and video messages form people changing careers or starting new ones, the same advice keeps ringing true, whether you have been at this for two weeks or gasp, almost 40 years. Expanding your …
How do you know when you are in a startup if the marketplace is telling you that you need to adjust, and how do you keep a business going when you start to hear the siren song of chasing a different direction, especially in challenging financial times. We talked to three smart company leaders about …
While the nexus of going to Los Angeles this week was for the CAA World Congress of Sport, the reality…one which I am continuing to realize is a sad reality…is that the real learnings occur far away from the stage for the most part. What the value is resides well outside the room with the …
The quest for success for spring football continues on, and personally I hope the models that the UFL is now going through works, and find great audiences, sell tickets, and give athletes, coaches and industry professionals at every level an opportunity at career success. Make the pie bigger. But will it work? Still hard to …
Some great listens on three leaders literally carving paths never taken. From the first…and only…college coach who went through Name Image and Likeness as an athlete on the way to multiple championships, to a world class chess player who also likes to mix it up in the gym…to an entrepreneurial gamer and world champion football …
Sports, at its core, is often viewed as a transactional business, a zero-sum game. After all, if you leave it for what it is, the score is there when the game ends. Somebody wins, somebody loses. However, the business that surrounds that score, that result, by those who actually play, is much more fluid. The …
