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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Thursday was National Popcorn Day across America, with many of the major brands in comfort snacks staging promotions, from education programs in the media for the health of the snack to giveaways by brands like Popcorn, Indiana on the streets of new York and Los Angeles. Movie chains ran online couponing for discounts for those …
Seems like in addition to more jobs opening up the new ideas that make good business sense are also flowing pretty smoothly. Like last week, and it would be great to grab five at least once a week, here are five other smart ideas on the table. Martin Luther King Day As A Bigger Platform: …
The hoopla and hype over Tim Tebow mania came to an end for the short term on Saturday night with the expected loss to the New England Patriots. More importantly, the game itself showed the gap between the steak (Tom Brady and the Patriots) and the sizzle (Tebow and the Broncos) in the very unforgiving …
First of all for all those who read or follow the blog, bought my book, or even signup for the newsletter every week, thank you. I have probably gotten more positive feedback and comments in 2011 than ever before, and it is greatly appreciated. The goal is pretty simple…as my grandfather told me, you have …
Christmas Day marked the beginning of the season for many of the NBA’s “A list” teams for the 2011-12 66 game sprint to the title. The day after marks the beginning for the rest of the league, including the transitioning still New Jersey Nets, in their final season at the Prudential Center in Newark. While …
It has been a slow and steady climb back for the BP brand since the Deepwater Horizon disaster. Little by little the company leadership has been working to find ways to look forward and positively to what the company has done as the images of the tragedy in the Gulf fade slowly and the brand …
This is not a countdown, it’s only my opinion. It is also a list of books that I myself read (I read over 40 by the way and skimmed about 40 more) and enjoyed that I had no professional or personal interest in (thereby Tom Penders’ Dead Coach Walking isn’t here but could be if …
He has a toughness and is of a height the casual fan can understand…he played for a mid-major program and battled his way to the NBA…he has a championship ring…he has a multinational appeal since he was not born in the U.S…he hangs with supermodels who can add to his brand value…he is already a …
It is the rarest of rare events for a sport that is cult-like across the country but forgotten in Gotham. The first full week of December every year, college football takes center stage in New York. No, it is not because of a big game…Rutgers is Pinstripe Bowl bound, Army is prepping for their Navy …
In the time since Larry Scott took over as Pac 12 Commissioner, the league has emerged as a leader and an innovator in virtually every area of the business of college athletics. League expansion, marketing to a larger fan base in the central and eastern United States, mew media deals, a strong push to have …