JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the more entreprenurial hustles in sport branding is finding ways to creatively capture lightning in a bottle, a few minutes of exposure as a result of timing, luck and smart thinking. Such is the case with people who were able to cash in short term on the Jeremy Lin craze, with websites, bootleg …
It is one of the busiest weeks at the semi-refurbished Madison Square Garden. Hockey led to Gymnastics which led to hockey which led to tennis which led to a week of Big East and the Knicks and then the WWE, all in a nine day stretch. However while the Knicks and Rangers are away, the …
Sunday morning Steve Politi in the Newark Star Ledger wrote a great column about the difference between St. Patrick’s High School in Elizabeth, New Jersey and St. Anthony’s High School in Jersey City. The two are legendary basketball powerhouses with national profiles and have been for years. The difference, St. Anthony’s is continuing on while …
It is almost time for President Obama to start ramping up the engines for the run to November. As the Republicans twist back and forth between Rick Santorum, Mitt Romney and other challengers, the Democrats have stood on the sidelines waiting their turn to start moving against whomever is on the other side. This week …
The casual fan knows all about March madness and the craziness that ensues when the NCAA Men’s Basketball Tournament tips off. Heroes made, eventually a champion crowned and Cinderella usually dances again and again, at least for a few weeks. The heavily margined, tightly controlled advertising dollars that go against March madness are leveraged by …
For all the talk about basketball being a global game, the sport still means different things to different people in different places. In countries like China or France, NBA may have more leverage as a brand when Yao Ming or Tony Parker is involved, as nationalistic pride takes hold. In hoops-savvy Spain or Brazil, the …
There are few weekends busier than this one in sports for big events (especially if you happen to be in Florida). From the roar of Daytona to the snap of spring training (throwing in several hundred college games across the state as well) to NBA All-Star weekend and the NFL Combine, and virtually no sports …
While the beginning of March brings together thoughts of both college hoops and spring training, baseball in another prime area of interest officially got started this past weekend as well. College baseball quietly began its official season of spring play, with amazing weather continuing in the Northeast and with little fanfare on the sports schedule. …
Hockey takes Its Weekend: Five years ago it started with a series of disjointed events with little media attention in hotbeds across the country. However now, with the buy-in of a major corporate sponsor (McDonald’s), the media power of NBC and the marketing if the NHL, “Hockey Weekend In America” is continuing to gather steam. …
Every year around this time lacrosse ethusiasts start the drum beat that this is the year lacrosse crosses into the mainstream of acceptance, branding and dollars. Yet by June, a successful NCAA tournament is complete, thousands of young people have enjoyed playing the game, and the sport beats a hasty retreat, save for the outdoor …