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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Lost on the national sports scene Tuesday night, amidst the rising scandal at Penn State and the NBA lockout non-news, was the vote by Garden Staters to legalize sports betting in the State if the Federal Ban on such activities can be overturned. Right now Nevada and its casinos remain king of legal sports books, …
Twenty years ago this Monday we were returning from a Patriot League meeting in Bethlehem, Pa. and were about to cross the George Washington Bridge when a report came on the radio that NBA Superstar Earvin “Magic” Johnson had HIV. This was in the days when HIV was thought to be a death sentence, and …
For experience, there are few niche events that beat the PBR and the ING New York City Marathon. However both have always had trouble growing their platform outside the event and into a global experience in a crowded fall landscape. As the PBR conducts its Championship at a sold out Thomas and Mack Center this …
The great thing about the digital world we live in today is the immediacy we can share unfiltered information. The downside of course is the amount of useless crap that gets thrown against a wall hoping that useless facts or ideas can be shared and internet sensations started. Still, through all that sharing, there are …
We are just over a week from what would have been the start of the NBA season…a terrific encore to a great finish of last season, with the Olympics in the offing for 2012. Instead we have the lockout, and the start of the D-League and college hoops on the horizon. While many hold out …
It’s not what they certainly planned to be doing in the middle of October, but New York Knicks teammates Amare Stoudemire and Carmelo Anthony certainly kept themselves busy and in the headlines this past week, without much controversy and without ever stepping on a basketball court. The duo spent the last five days visiting Duane …
Most ugly Americans associate Australian Rules Football with the early days of ESPN, the kind of bizarre, out of the way rugged sport that was a throwback to the old days of the NFL tinged with the head banging of rugby. All ruffian, bizarre rules, broken bones, bloodthirsty screams. However like ESPN, AFL has come …
No matter what happens Sunday with the Lions and the Tigers, sport and its feel good messages have helped slowly recovering Detroit matter more to many again. The crash of the economy was reflected no more than in the downtrodden Detroit, where the auto companies fled for bailout money and the infrastructure of a once …
While he may not be Jon Bon Jovi or Bill Bradley or Joyce Kilmer or even Bruce Springsteen, there are few pop cultural icons from New Jersey who are more recognizable to the general public that ESPN personality Dick Vitale. The basketball Hall of Fame member and former Rutgers and East Rutherford High School coach …
Selling Eye Black as your main source of income is not an easy business. Does it work, should it stick, can’t I just use dirt? Is it to make me look cool? Is it actually just a gimmicky form of real estate where someone can slap a name or I can out my favorite bible …